Sr. Director, Head of Demand Generation & Branded Media

Position : Sr. Director, Head of Demand Generation & Branded Media

LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun.

Put simply, we offer the latest innovations to make Life Good ! As a global leader, we strive for greatness not only in the products we make but in our people.

That is why we are currently seeking our Head of Demand Generation & Branded Media located in our office in Englewood Cliffs NJ.

What we can offer :

A crafted employee experience that allows for professional growth, a focus on health & well-being and an internal community that sets you up for success.

The Opportunity :

At LG, we are passionate about driving growth and delivering exceptional value to our customers. We are a dynamic and fast-growing organization committed to innovation and excellence.

We are looking for a strategic and results-driven Head of Demand Generation & Branded Media to join our team and lead our efforts in creating and executing effective demand-generation strategies.

Position Overview :

The Head of Demand Generation & Branded Media will develop and execute comprehensive demand generation strategies to drive customer acquisition and revenue growth.

This role will involve managing our customer audience strategy, overseeing digital marketing platforms, and ensuring optimal performance marketing.

The ideal candidate will be highly analytical and data-driven and have a proven track record in managing media spending across various marketing platforms.

Key Responsibilities :

• Develop and implement a holistic demand generation strategy to drive high-quality leads and conversions.
• Manage customer audience strategy, ensuring targeted and effective outreach across multiple channels.
• Lead the development and execution of integrated marketing campaigns across various marketing channels not limited to Salesforce, Attentive, CJ Affiliate, DV360, SA360, PMAX, Campaign Manager, Linear, CTV / OTT, Facebook, Twitter, Criteo, and other social media platforms.
• Drive performance marketing initiatives, focusing on optimizing media spend to maximize ROI.
• Leverage Programmatic Dynamic Creative Optimization (DCO) to deliver personalized and impactful ads.
• Utilize Product Listing Ads (PLAs) to enhance product visibility and drive conversions.

To be successful you will need :

• Minimum 10 years’ experience in marketing with a focus on demand generation and branded marketing overseeing digital marketing platforms
• Minimum 5 years’ experience in a leadership capacity using data-driven marketing strategy focused on generating demand for consumer products.
• History of driving growth with innovative demand generation and prospecting campaigns, working cross-functionally between traditional sales and marketing teams
• Understands the importance of excellent marketing communications and takes a creative approach in driving brand recognition, market penetration and community engagement
• Proven track record in development and delivery of marketing campaigns across a range of budgets and channels
• Excellent written and oral communications skills and ability to engage with senior leaders and stakeholders, as well as to work collaboratively across peer network
• Engaging and resilient leader, able to empower colleagues and build capability.
• Bachelor’s degree in marketing or related field

Join Us :

At LGE, you'll be part of a team that values innovation, excellence, and the well-being of every individual. If you're ready to drive our strategy and make a significant impact, we would love to hear from you.

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs.

While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.