Benefits :
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Wellness resources
Job Description :
The Director of Marketing Media manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities.
This role will address 1st Party data and developing Acquisition, Retention and Win-back targeting segments. The Director of Marketing Media will understand and build incremental lift measurement across all media assets to maximize mix to drive business results nationally and locally by store.
Opportunity to advance and further build internal tools to streamline communications, measurement and billing.
Scope :
The Director of Marketing Media reports to the Senior Director of Marketing & Sponsorships. This person must be able to work and communicate with media agencies, media partners and internal analytics teams.
The role oversees day-to-day execution and budgeting of all paid national, regional and local media investments. The Director works locally with franchisees (Team Leaders) and develops local marketing plans to drive store visits, and with the Grand Opening Team.
Manages sports and event marketing partnerships nationally, regional and local.
This role works closely with the media agency to develop goals, strategies and media KPIs. Develops ongoing optimization across all media channels and audience segments using strong analytical skills to measure performance data (e.
g., store visits, online check-in). Collaborates internally to build consistent monitoring tools to measure media's impact on incremental sales and traffic.
Key Criteria / Requirements :
- Bachelor’s degree with relevant experience
- 6-8+ years of media planning / strategy experience from the client side and / or agency side
- Budget management
- Proven record in delivering incremental business growth based on media mix
- Manage and direct communications internally, media agency and media partners
- Oversee ongoing optimization across each media channel and audience segments to analyze campaign performance data
- Understanding of media attribution models (e.g., media mix models, incremental lift and multichannel lift) to measure asset performance
- Knowledge and ability to address evolving media landscape across all channels
- Understanding of franchise model and retail
- Building and applying 1st & 3rd Party data internally and with outside partners
- Experience targeting, measurement and mix specifically for Acquisition, Retention and Winback segments
- Ability to adapt to change, manage challenges and develop strong recommendations
- Minimum of 3 days at the Support Center and 2 days working remotely
- Must be able to lift up to 15 pounds at times
Flexible work from home options available.
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