Director, Advertising and Digital Engagement

Director, Advertising And Digital Engagement

Intercollegiate Athletics

All Applicants

Weeks Scheduled Hours : 40

FLSA Status : Exempt

Earliest Start Date : Oct 15, 2025

Location : Austin, TX

General Notes : Additional hours will be required to include early mornings, evenings, weekends, and holidays. This job is not suitable for remote work and is expected to work regular on-site hours. Some travel may be required.

Purpose : The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. This role focuses on delivering personalized, data-driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions. The ideal candidate is a leader with expertise in multi-channel digital marketing, audience segmentation, and performance analysis, capable of leading an area and delivering measurable results.

Responsibilities :

• Lead, mentor, and manage digital engagement area, fostering a culture of accountability, innovation, and collaboration. Recruit, train, provide regular feedback and support professional development for area.
• Oversee and manage plans and schedules involved in collaborative development and delivery of quality, on-brand content and messaging. Collaboratively direct, develop, and implement plans and content for a variety of traditional and digital applications including advertising, print, social media, email, UT app / mobile, web, etc. Content includes but is not limited to marketing and sales collateral, letters, web stories, email messaging, advertising, social media posts, etc. Develop and execute a centralized digital marketing strategy across email, SMS, SEO, and paid media. Optimize and execute campaigns to enhance engagement, drive traffic, and boost revenue using data-driven strategies. Monitor and analyze digital channel performance (e.g., open rates, click-through rates, conversions) and adjust strategies accordingly.
• Optimize and maintain responsive websites, including TexasLonghorns.com, and apps, including the Texas Longhorns app and LHN app, with a focus on user experience and conversion rate improvements. Continuously monitor site performance, troubleshoot issues, and implement enhancements. Collaborate with website and app partner SIDEARM along with internal teams to ensure consistent branding and messaging across all digital platforms.
• Oversee the creation and delivery of high-quality, on-brand content for digital and traditional channels, including advertising, email, social media, and web. Work with the creative team to develop impactful digital marketing assets.
• Leverage advanced analytics to track performance, derive insights, and inform future strategies. Provide end-to-end reporting on digital initiatives, visualizing data to meet stakeholder needs. Manage the distribution and collection of digital fan surveys.
• Manage relationships with digital vendors and oversee the digital marketing budget to maximize ROI. Ensure the integration and effective use of tools and technologies across digital platforms.
• Stay updated on emerging technologies and digital marketing trends to adopt innovative solutions. Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department / sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and / or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking. As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University's Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at http : / / titleix.utexas.edu.
• Drive a UT or rental vehicle on and off campus. Other related functions as assigned.

Required Qualifications

Bachelor's degree in Marketing, Advertising, Sport Management, Business or related field. Three years of professional experience in multi-channel digital marketing, audience segmentation, and performance analysis. Strong leadership and team management skills with a track record of delivering measurable results. Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics. Ability to collaborate across departments and manage vendor relationships effectively.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Five years of professional experience in multi-channel digital marketing, audience segmentation, and performance analysis. Experience in collegiate athletics or professional sports. Supervisory experience.

Driving Required

This job requires a class "C" operator's driver's license. The applicant selected must provide a current three year driving record from the current state of residence. If not currently a Texas resident, a Texas driver's license must be obtained within 30 days of becoming a Texas resident. Employees who are required to have a CDL are subject to drug and alcohol testing (pre-employment, post-accident, reasonable suspicion, random, return-to-duty, and follow-up drug and alcohol testing).

Salary Range

OPEN

Working Conditions

Required Materials

Important for applicants who are NOT current university employees or contingent workers : You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers : As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

Employment Eligibility : Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion / transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility : The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks : A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer : The University of Texas at Austin, as an equal opportunity / affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency : The University of Texas at Austin will not discharge or in