Senior Consumer Researcher

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying hello.

It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years.

And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

Senior Consumer Researcher

Bose Corporation is dedicated to developing breakthrough technologies and delivering experiences that enrich people's lives.

To do so, we take a different approach than most companies. Our success in the complex and changing world of consumer electronics rests on our ability to out-smart rather than just out race the competition.

Reaching our goals requires uniquely talented individuals with a strong desire to grow and achieve individuals who share the values of passion, innovation, excellence and integrity that are embedded throughout our organization today.

The Consumer Research & Insights team within Global Consumer Marketing is a highly influential team that inspires consumer centricity throughout the entire Bose organization by partnering closely with internal stakeholders and delivering innovative and actionable insights.

The team works together to help Bose understand many aspects of consumers and partners including their passions, shopper journey, problems and unmet needs, product preferences, and communication needs.

The Consumer Research & Insights team at Bose is now looking to add another Senior Consumer Researcher to the team. We are looking for an experienced insights professional with a passion for deep understanding of human needs, attitudes, and behaviors to join our team as a senior contributor.

While the team works collaboratively on a wide variety of projects responding to most important business needs, this individual will focus heavily on our Automotive business, balancing the perspectives of end consumers and B2B partners.

Roles & Responsibilities

• Deliver Automotive and other high priority insights projects via a combination of partnerships with innovative, world class agencies and your own in-house research.
• Directly impact key corporate objectives by helping the business diagnose the real problem, scoping the project, crafting a compelling story, and actively influencing stakeholders.
• Inspire action from a wide variety of audiences, all the way up through the C-suite, through storytelling, compelling reports, workshops, and company-wide consumer immersion events.
• Utilize a variety of well-known quantitative and qualitative methodologies and introduce new ones.

Required Skills :

• Natural curiosity about why both B2B partners and end consumers think and act the way they do.
• Proficiency at educating stakeholders about how insights can strategically drive their business, uncovering unarticulated and unmet insights needs from stakeholders, and relentlessly scoping projects to ensure we are researching the most impactful questions.
• Expertise in influencing the business to effectively understand and balance the needs of end consumers and our B2B partners.
• Comfort with blending insights about current consumer behaviors with long term market and competitive trends to extrapolate what future needs the business needs to support.
• Capacity to use insights to influence not only internal stakeholders but use data to craft stories that help sell our solutions and brand to automotive partners.
• Experience with quantitative and qualitative research and a proven track record working with large & boutique vendors.
• Skills as a talented storyteller, communicating complex insights results in a way that inspires action and gets stakeholders to think differently.
• Passion for bringing insights to life through production of live and / or virtual consumer immersion events, online and print insights take-aways, and other ways of enabling direct contact between business stakeholders and consumers like communities or other methods.
• Innovative thinking on how to use research to solve problems, whether it is in working with an agency partner to come up with a novel solution or coming up with it on your own and executing it yourself.
• Ability to engage confidently with company leadership in a variety of functions, including marketing, product management, engineering, sales, and executives, to connect what you know about consumers with what the business should do as a result.
• Strong methodological foundation in both qualitative and quantitative methodologies such as : Ethnography, in-depth interviews, focus groups, online journaling & interviews, community moderation, surveys, brand trackers, behavioral tracking, and choice experiments.
• Collaborative energy and enthusiastic team engagement.
• Be at the forefront of consumer research methodologies by seeking out new techniques, methodologies, and frameworks by following blogs, publications, and thought leaders in the space.

Nice to Have Skills :

• Ability to design your own surveys and interview guides, conduct consumer interviews, analyze consumer insights, and report actionable findings from the data.
• Experience facilitating workshops and ideation sessions to translate insights about human needs into business ideas.
• Knowledge about the automotive and / or consumer electronics landscape.
• Experience with mentoring junior team members.

This position requires a Bachelors (Master’s degree highly desired) in a relevant field, and at least seven years of industry experience in fieldwork involving consumer products (consumer-electronics experience is particularly beneficial).

Occasional travel (10-25%)

LI-RC1

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.