CRM & Automation Product Manager

CRM & Automation Product Manager

Editorial, Production & Programming

Ready to make your application Please do read through the description at least once before clicking on Apply.

Permanent - Full Time

New York, US, 10036

Job Closing Date : 19 / 10 / 2024

THE ROLE

Bold. British. Creative : that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies.

Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially.

Job Purpose

To manage delivery of mar-tech audience engagement infrastructure including email platforms (Salesforce) and associated systems.

Aligning technology with business processes and goals to connect BBC content with its audience.

Key Responsibilities and Accountabilities

The CRM and Automation Product Manager will support marketing technology systems to deliver timely and relevant communications to the BBC audience.

They will initially focus on Salesforce Marketing Cloud, email building CMS for setup and delivery of BBC newsletter programs.

They will partner with internal teams and external agencies.

• Building, updating and troubleshooting email templates and modules within Salesforce Marketing Cloud
• Managing Email CMS including administration, development and vendor management
• Data management within Salesforce Marketing Cloud including data extension and publication list setup / updates
• Testing newsletter features and ensuring they meet requirements
• Build automated email journeys including welcome emails and onboarding series
• Overseeing the email agency development process
• Implement deliverability management protocols
• Managing email acquisition setup and integration
• Dynamic and personalized content / module creation
• Integration of email ad-serving technology within email templates
• Set-up A / B and multivariate testing
• Input on email-based marketing strategies and audience segmentation
• Use Monday.com to clearly communicate progress and deadlines

Knowledge, Skills, Training & Experience

• Excellent knowledge of email marketing cloud platforms Salesforce Marketing Cloud preferred
• Strong knowledge of product automation best practices for consumer-facing businesses
• Knowledgeable of the latest industry developments and trends
• Able to navigate in a matrixed organization
• Self-starter with a natural inclination for building new products
• HTML, CSS, AMPscript and SQL knowledge preferred
• Knowledge of APIs, Deliverability Processes, Database Queries and Can Spam preferred
• Strong business understanding of key email, mobile, social and CRM practices
• Ability to use excellent communications skills to build and maintain productive relationships with internal stakeholders

Professional Experience

• 5+ years of relevant experience in B2C marketing technology and CRM
• Proven success in implementing and testing CRM processes at scale
• Strong experience with marketing automations & business intelligence tools
• Experience managing vendors and agencies
• Strong understanding of the digital marketing landscape

Compensation

The anticipated annual base salary for this position is $105,000 to $115,000. The actual base salary offered depends on various qualifications and experience.

Benefits and Perks

• 100% Employer-Paid Medical and Dental Insurance
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work / life balance
• Free Retirement Consulting to All Employees
• Pet Insurance

About the BBC

We care about how we do things. Our values and the way we behave are important to us. Diversity matters at the BBC, and we want to attract a broad range of talented people.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities.

J-18808-Ljbffr