Creator marketing & social media specialist with a deep understanding of UGC trends and strategies that drive social conversations around artists and their music.
This person demonstrates in-depth knowledge of social algorithms and content trends and considers themselves an expert in influencers, creators and media pages that effectively drive streaming consumption & audience growth on digital platforms / DSPs.
What you'll do :
- Daily tracking, monitoring and analysis of sound engagement KPIs and conversion to streaming across the AWAL catalog.
- Analyze content trends & social conversations with a focus on identifying bubbling trends & new opportunities to further drive artist discovery through influencer campaigns and short-form content.
- Collaborate with marketing & digital marketing teams to develop digital campaigns that support the overall marketing plan
- Source and manage agency proposals, review creators and make optimization recommendations based on the relevant campaign goals and objectives.
- Oversee creative strategy and content development of influencer marketing & content seeding to ensure campaigns support the overall artist's vision and reach the relevant target audiences.
- Monitor campaign performance and make recommendations to ensure each campaign achieves maximum impact. Provide regular updates on KPIs and campaign wrap reports.
- Develop and foster relationships with influencers, content creators and media pages across a wide variety of genres and content verticals.
Source and maintain a roster of best-in-class influencer and content creations agencies, platforms, and tools. Provide marketing and digital marketing teams with regular updates on new industry trends and innovative strategies.
Who you are :
- 3+ years professional experience in influencer / social media music marketing at a label or agency.
- Expert knowledge of the social media landscape and a proven track record of driving on platform engagement, analyzing niche content trends, and breaking artists through a social media lens.
- Has existing relationships with agencies, influencers, content creators and social media pages as relevant to music marketing.
- Strong organizational, project management, and decision-making skills with attention to detail. Able to work in a fast paced environment and juggle multiple campaigns at once.
- Deep understanding of social media, streaming and sound engagement analytics tools (i.e. MelodyIQ, Chartmetric).
- A passion for music and working with artists across all levels and genres.
What we give you :
- An opportunity to fuel the creative journey on a global stage.
- A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more.
- An investment in your learning & development.
- A comprehensive and attractive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
- Voluntary benefits (like company-paid identity theft protection and resources for pets), mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully-paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans.
- Winter recess (Christmas through New Year’s).
30+ days ago