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Vice-president, Growth & Marketing
Vice-president, Growth & MarketingMediabistro • Miami, FL, United States
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Vice-president, Growth & Marketing

Vice-president, Growth & Marketing

Mediabistro • Miami, FL, United States
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What you’ll do

Define TELUS Health's enterprise strategy across B2B, B2B2C, and direct-to-consumer channels, with clear focus on top-line revenue growth, market share expansion, and profitability targets

Facilitate annual strategic planning processes, goals, and performance measurement across business lines, embedding voice-of-the-customer and experience mapping into all strategic initiatives

Act as executive sponsor for high-priority, cross-functional initiatives that support long-term transformation

Identify and evaluate new markets, strategic partnerships, and acquisition opportunities that offer significant growth potential and contribute directly to enterprise valuation

Support TELUS Ventures and M&A activities as strategic stakeholder, providing critical market insights to evaluate acquisition targets for growth and synergy

Lead development of customer segmentation strategies and go-to-market frameworks that support differentiated service delivery and regional growth

Lead TELUS Health's global brand architecture, messaging, and integrated marketing functions—including digital, brand, content, campaigns, and communications—ensuring alignment with core values and business objectives

Drive TELUS Health's thought leadership presence globally through strategic content, public speaking platforms, media engagement, and digital storytelling

Oversee compelling narrative development across employer, provider, payor, and consumer segments

Partner with product, clinical, operations, sales, and client success leadership to align strategic direction with platform innovation, service excellence, and revenue optimization

Collaborate across TELUS Health's clinical, operational, and digital functions to ensure strategy integration at all levels of the organization

Identify opportunities to amplify impact through ecosystem collaboration and network-based service design

Deepen TELUS Health's Customer First culture through strategic customer experience initiatives

Align marketing efforts with sales and client success functions to improve conversion, retention, and upsell performance

What you bring

Proven ability to set and articulate a strategic vision and rally teams across disciplines toward ambitious goals.

Experience scaling a digital business from growth to significant enterprise value in a highly regulated industry or multi-market environment.

Deep understanding of the health and wellbeing value chain, including employer health, virtual care, payors and providers, and benefits platforms.

Demonstrated ability to navigate the intersection of B2B and B2C healthcare models.

Strong command of modern marketing practices, including digital acquisition, brandstrategy, content, ABM, and marketing analytics.

Reputation for storytelling that inspires trust among customers, partners, and internal stakeholders.

Track record of driving measurable commercial growth in fast-moving, matrixedorganizations.

Strong financial and operational literacy, including budget ownership and marketing ROIoptimization.

Demonstrated experience operating at the leading edge of market disruption, includinguse of generative AI in communications, predictive analytics in customer segmentation,and omni-channel delivery.

Exceptional communication and executive influence, with the ability to represent TELUS Health with clarity and confidence at board, investor, and global partner levels.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

TELUS Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. It is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and / or any leader(s) who will be part of the selection process.

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