VP, Digital Marketing

Vice President, Digital Marketing Location :

• SheMed US, LLC HQ, Miami, FL 33132 Department : Marketing Reports to : CEO of SheMed  About SheMed SheMed is a fast-growing women's health company transforming the way women access, experience, and manage care, beginning with a female focused GLP-1 program.
• Our mission is to empower women through science-backed, personalized care solutions and seamless digital experiences.
• We're a passionate team driven by innovation, empathy, and results.
• Position Overview We are seeking an experienced, data-driven Vice President of Digital Marketing to lead and scale our performance marketing and digital acquisition efforts.
• This executive will own the strategy and execution of all D2C digital channels to drive customer acquisition, activation, and retention.
• The ideal candidate will bring a proven track record of building and scaling high-ROI marketing campaigns across paid media, organic growth, lifecycle marketing, and analytics.
• Key Responsibilities Lead eMed’s digital marketing strategy and execution across all performance channels including paid search, social, display, affiliate, SEO, influencer, and email / SMS marketing.
• Develop and manage a comprehensive acquisition and retention strategy to drive customer growth, reduce CPA, and improve LTV.
• Oversee campaign planning, media buying, budget allocation, and performance optimization across platforms such as Google, Meta, TikTok, YouTube, LinkedIn, and programmatic display.
• Build and mentor a high-performing digital marketing team, managing in-house talent and agency / vendor partnerships.
• Implement rigorous A / B testing and conversion rate optimization strategies across landing pages, funnels, and messaging.
• Partner with Product, Engineering, and Analytics teams to ensure seamless tracking, attribution, and reporting across the customer journey.

Own KPIs including CAC, ROAS, LTV :

A mission-first team redefining healthcare for women Be a part of an innovative, collaborative team at the forefront of D2C GLP-1 / GIP program innovation  Rapid growth and opportunity for learning and advancement Competitive compensation and benefits   Apply now and help us empower women everywhere to live healthier, longer, and more confident lives.