Our client in the premium grocery and CPG space, is looking for a talented Director of Marketing to join their team!
Specific Accountabilities :
- The goal is to use demographic data and trends to enhance marketing programs to improve our guest loyalty, attract new guests and maximize revenues in order to thrive against competitors.
- Drive the development of a comprehensive brand strategy and measure the effectiveness of our brand message and whether the strategy is being communicated effectively both internally and externally.
- Manage integrated relevant guest communication programs with a consistent look and feel, including both print and electronic media.
- Develop and execute a strategy to measure the results of all marketing programs.
- Develop and manage marketing and advertising budgets.
- Handle all public relations including being the spokesperson for the company.
- Assist in ongoing consumer research and market research program to collect and utilize Voice of the Customer’ data to drive the development of a comprehensive brand strategy.
- Manage the execution of the integrated marketing communication plan to support company’s Strategic Plan by targeted segment for existing and potential guests.
- Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and increase company sales.
- Develop and manage promotional activity including store grand openings / re-openings, in-store events, off-site events, vendor-supported programs and sweepstakes.
- Manage redesign of the website to improve ease of use, guest engagement, content delivery and relevance to targeted segments.
Manage external and internal resources to ensure successful design, development and implementation.
- Support the development and execution of internal and external programs as needed.
- Monitor competitors and industry leaders to enhance existing programs and test new ideas.
- Maintain professional and technical knowledge by completing educational opportunities, reviewing professional publications, benchmarking state of the art practices and networking.
- Provide solid leadership and guidance to direct reports.
- Contribute to organizational effectiveness by offering information, suggestions and recommendations.
Requirements :
- Bachelor degree in business, marketing or related field required.
- 5+ years’ marketing experience.
- Event planning and management experience.
- Public relations experience a plus.
- Exceptional project management, communication and reporting skills.
- Proficient in proofreading with strong attention to detail.
- Proficient in Microsoft Office programs including Outlook, Word, Excel and PowerPoint.
- Able to learn and use a variety of software applications and technology.
- Strong analytical, problem solving and decision making skills.
- Able to work both independently and in a team-oriented, collaborative environment.
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