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Head of Marketing E-commerce

Abacus Group, LLC
West Palm Beach, FL, United States
Full-time

Our client is a software company. They seek a Head of Marketing E-commerce to join their West Palm Beach, FL office.

Responsibilities

  • Manage and grow a team of ten to drive marketing and e-commerce growth
  • Liaise with Fintech, Marketplace, UX, Engineering, and Sales teams
  • Design and implement quarterly marketing objectives aligned with goals
  • Lead marketing strategies across direct response, email, social media, and SEO
  • Oversee brand positioning and content creation by providing creative direction
  • Supervise the marketing team by defining brand guidelines and giving feedback
  • Uphold a consistent brand experience that supports both commerce and ad sales
  • Optimize resource allocation by deciding when to utilize internal vs external tools

Requirements

  • 10+ years of leadership experience in multiple marketing disciplines
  • Proven success leading a fast-growing marketing organization
  • Experience managing third-party vendors and negotiating contracts
  • Direct-to-consumer and e-commerce experience
  • Demonstrated success in direct response, email, social, and affiliate marketing
  • Excellent written and verbal communication skills
  • Organized, analytical, and keen attention to detail
  • Strong computer skills and technically savvy

JobID : 17136

1 day ago
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