Role : Head of Marketing
Location : Port St. Lucie, FL
Relocation packages available!
Salary : up to 170k based on experience + bonus
Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.
Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.
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Clutch has a client looking for a Head of Marketing or VP, Marketing for a client in the CPG space!
Responsibilities :
- Develop and execute comprehensive marketing strategies to enhance brand visibility, attract potential customers, and boost sales of our physical products.
- Manage and optimize our websites to ensure a user-friendly experience and drive maximum traffic.
- Oversee all digital marketing initiatives, including paid advertising on platforms like Meta, SEO, SEM, social media, email marketing, and content marketing.
- Analyze website performance metrics and user data to identify areas for improvement and optimize marketing campaigns.
- Collaborate with sales and product teams to create effective marketing materials and messaging.
- Lead and mentor a team of marketing professionals.
Requirements :
- Bachelor's degree in marketing, business administration, or a related field.
- 7-10+ years of experience in marketing, with a strong focus on digital marketing.
- Proven track record of managing websites with a user base exceeding 200k per month.
- Demonstrated success in driving sales for physical products through digital marketing channels, including paid advertising.
- Experience managing paid media budgets of over $1 million per month.
- Must have experience managing Meta Advertising campaigns.
- Strong analytical skills and ability to make data-driven decisions.
- Excellent communication and interpersonal skills.
- Experience leading and managing a team of marketing professionals.
- 3+ years of experience in CPG product marketing.
- Experience selling DTC physical products that are not widely recognized household brands.
If you are interested in this opportunity, please apply today.
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