Product Marketing Manager

The product marketing manager (PMM) is the Coactive leader accountable for overall marketing strategy. This person will build content, and execute go-to-market and ongoing programs to build market awareness, while clearly communicating Coactive’s value proposition and differentiation to drive highly qualified prospects that lead to customer growth.

The product marketing manager will help position Coactive as the leader in the market; one that firms will have confidence to do business with to support their critical objectives.

This will be achieved by building a clear corporate identity, developing polished and effective content, and promoting customer successes and thought leadership.

To be effective, the PMM will seek to understand the competitive landscape, the needs of the target market, and tailor messaging to differentiate our offerings.

In creating marketing programs, the PMM must take an analytical approach to optimize the investment of time and money into programs.

If you are interested in applying for this job, please make sure you meet the following requirements as listed below.

In Coactive’s fast-paced startup environment, your responsibility will span from strategic and tactical on a day-to-day basis - from working with cross-functional leadership, responding to marketing opportunities, and interacting with prospects and customers, to selecting and managing PR and content development partners to help execute the marketing strategy.

What you’ll do :

Marketing Strategy & Program Execution

• Design multi-channel marketing strategy that positions Coactive most effectively to the target market, building awareness, driving new sales leads, and supporting closing deals.
• Execute a mix of go-to-market and ongoing marketing programs supporting the strategy.
• Solicit feedback on strategy and programs with internal stakeholders and external experts to improve plan, gain buy-in and alignment to program goals.
• Gain media and event placement for Coactive leadership and Coactive customers
• Develop and implement SEO and paid search strategies as appropriate, including test and learn for effectiveness to drive both organic search rankings and assess the ROI on paid search investments.
• Develop and manage relationships with PR and marketing agencies, web development resources to execute timely marketing programs with high quality, fresh content.

Brand Identity

• Develop / evolve brand identity, standards; ensure adoption across organization and collateral.
• Provide ongoing review, guidance, and assistance on content visual appearance and effectiveness of market facing materials.

Content and Collateral

• Deeply understand customer businesses & customer problems in target vertical; including stakeholders with roles in the awareness / discovery, evaluation, selection, and procurement phases to optimize collateral and messaging in support of the sales cycle.
• Establish a foundational product messaging framework, using value messaging or similar methodologies, that effectively communicates the value proposition and differentiation.
• Design and deliver multi-channel collateral for prospects, analysts and influencers, and investors, including : sales presentations, product data sheets, web content, white papers, blogs, newsletters, podcasts, and social media, and demo storyboards.
• Develop content, scripts, and talking points for Coactive speaking engagements.
• Develop a sustainable content production process and resourcing.
• Devise programs to develop, test, and iterate content with external stakeholders.

Measurements & Continuous Improvement

• Participate in sales engagements to gain first-hand feedback regarding effectiveness of content.
• Design and implement measurements for the effectiveness of the marketing strategy.
• Understanding of sources of all leads; look for patterns for successful channels for future marketing.

What we look for : Education :

Education :

• Bachelor’s degree in business administration, marketing, or related field.
• A degree in computer science, engineering, or related discipline is also ideal, with requisite marketing experience.
• MBA is highly desirable.

Experience :

• 6+ years of B2B technology product marketing experience in start-up environments, with a proven track record of developing and executing effective marketing programs in software platform companies.
• Experience briefing media, analysts, and like stakeholders.
• Familiarity with AI / ML market space and tooling is desirable.

Skills :

• Ability to build strong relationships with PR firms, analyst community, media, and other influencers.
• Strong interpersonal and communication skills, and ability to work well in a team environment.
• Strong sense of visual design and presentation.
• Exceptional business writing and presentation skills; with proven ability to effectively communicate complex information simply.
• Excellent project management skills and attention to detail.
• Strong analytic and strategic thinking skills.
• Ability to thrive in a fast-paced, rapid growth environment.

What you can expect from us :

The estimated annual base salary for this position is between $110,000-150,000.*

• 100% medical, dental & vision coverage for you
• Medical, dental & vision partially covered for your dependents
• 401K
• Unlimited PTO
• An allowance to set up workstations however you want
• A supportive environment. We build products, but we develop people.
• Social events ranging from happy hours and hiking to board game nights and games of Mario Kart.

J-18808-Ljbffr