Billboard Sales Director

About OUTFRONT

Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.

We are one of North America’s most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers.

Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.

S. and Canada. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate.

We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!

OUTFRONT offers a comprehensive benefits program including :

• Medical, Dental, Vision (including same and opposite-sex domestic partners)
• HSA and FSA plans, Family Benefits, Pet Benefits
• 401(k) Plan with an Employer Match
• Paid Time Off, Commuter Benefits, Educational Assistance
• Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

Your Role

OUTFRONT Media is looking for a successful and dynamic Billboard Sales Director. This position would manage a local sales team, oversee sales policies, objectives and initiatives.

Must be able to motivate a team and set short- and long-term sales strategies. Seeking natural leader with a desire to win in a collaborative team environment.

What You’ll do :

• Lead and manage the local sales team to achieve targeted sales revenue goal and cultivate a culture which ensures an industry leading media company
• Set a comprehensive vision coupled with a market assets and revenue sales strategy to deliver sustainable business / revenue growth.
• Set a comprehensive market sales growth strategy and execution plan.
• Provide leadership and direct the efforts of all OUTFRONT Media Sales personnel within the market(s) in a way that creates a winning team environment
• Be the face of the marketing and selling to customers and own responsibility for client satisfaction
• Provide accurate weekly pacing reports to the team; highlight any major developments
• Administer weekly sales meetings that inspire the team, while disseminating key information.
• Cooperate with and communicate all corporate-wide business development strategies to the local team
• Ensure all business policies and practices are followed to the highest standard
• Be a collaborative team member and exemplify OUTFRONT cultural values

People :

• Coach and oversee the local sales team and develop sales and pricing strategies to maximize asset yields
• Recruit, train and motivate the account executives and sales assistants
• Create an inspirational high performing culture
• Plan and schedule weekly sales meetings to keep staff engaged and accountable
• Accompany local AEs on sales calls
• Mentor, coach, and develop local AEs. Teach skills knowledge and leadership - prospecting skills, negotiation role play, presentation skills

Revenue :

• Responsible for leading the overall demand building (sales) activities for assets in market through
• Robust and weekly sales management meetings
• Pipeline management tracking and reporting
• AE performance coaching and support with key opportunities and accounts
• Establish and monitor quarterly and annual sales revenue targets for each local sales account executive
• Establish and adjusts selling prices by monitoring costs, competition, and supply and demand in order to maximize yield
• Work with general manager on inventory pricing strategies and pricing yield maximization
• Ensure training and development of sales staff with focus on delivering meaningful results and exceeding budgets
• Responsible for approving all sales contracts per contract approval policy
• Increase annual contracts and enforce renewal brief review
• Coordinate with charting personnel to manage inventory to maximize yield. Identify slow moving inventory and recommend local AE incentives to move lagging inventory

Costs :

• Ensure appropriate utilization of costs to optimize sales revenue return
• Manage and monitor travel and entertainment costs in line with the budget and set corrective actions when needed

Your Qualifications :

• 7+ years proven industry experience. Experience, knowledge and understanding of the mobile / digital advertising ecosystem a plus
• 7+ years sales management and leadership experience, and demonstrated track record of successful revenue ownership and team development with the ability to inspire and motivate people
• Local market knowledge preferred
• Exceptional client facing skills along with interpersonal skills; the ability to work with all levels of Employees, Management and C-suite Executives
• Excellent verbal and written skills; along with presentation and influencing skills
• Highest level of integrity
• Exceptionally detail oriented and able to develop and prioritize assignments and deadlines
• Ability to effectively work at a fast pace and under pressure
• Proficient Computer Skills : Microsoft Word, Excel, Outlook; Knowledge of CRM software preferred
• Exceptional use of social media as a route to market
• Bachelor's Degree preferred

Key Performance Measures :

• Topline revenue and sales growth
• Revenue Yield Optimization
• Customer development - new and existing
• Customer satisfaction
• Team leadership and people performance

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