Business Analyst
Baltimore Aircoil CompanyJessup, MD, USjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionAnalyze sales data, pipeline health, customer segmentation, and campaign performance metrics Develop dashboards, scorecards, and KPIs to track performance and ROI Deliver regular reports and strategic insights to inform leadership decisions Coordinate with Marketing to develop lead-generation strategies and optimize inbound campaigns Analyze and evaluate digital campaign performance (SEO, content, PPC, email) and provide data-driven recommendations Assist in defining buyer personas and aligning messaging across segments Conduct market-specific competitor analysis Collaborate with the GM of Markets to develop market-specific strategies, programs and product positioning plans Identify growth opportunities and provide actionable recommendations Understand the unique value propositions of our products in different markets Support the creation of sales enablement tools, product presentations, and competitive differentiation materials Identify customer pain points and unmet needs to inform and support product development and go-to-market strategies. Gathering data, understanding what questions to ask, engaging with customers Design, Develop & execute customer surveys and focus groups Bachelor’s degree in Business, Marketing, Economics, Engineering, or related field; MBA preferred 3+ years of experience in business analysis, sales strategy, or data analytics (HVAC or industrial sector a plus) Strong analytical and problem-solving skills; proficiency in Excel, Power BI, or similar tools Experience with CRM systems (SAP, Salesforce, HubSpot) Excellent communication, presentation, and interpersonal skills Demonstrated ability to collaborate across departments and influence without direct authority Knowledge of HVAC / refrigeration systems, cooling towers, or industrial equipment Understanding of data center infrastructure and purchasing dynamics Strategic mindset with the ability to balance big-picture thinking and detailed execution
Job Description
Job Description
Position Summary
We are seeking a highly motivated and analytical Business Analyst to support the Market General Manager in driving revenue growth and market positioning. This individual will be responsible for delivering insights, supporting inbound marketing initiatives, and helping craft and execute strategic plans across our core verticals : HVAC, Refrigeration, Heavy Industrial, and Data Centers.
Key Responsibilities
Data gathering & management
- Identify data sources to close gaps in data library to ensure fact-based decision making.
- Gather market information from a variety of sources including in-house (CRM) and industry sources as well as VOC initiatives and surveys.
- Maintain and curate data sets to ensure continuous accuracy for analysis, including CRM.
Data Analysis & Reporting
Inbound Marketing Support
Market Intelligence & Strategic Planning
Customer Insight & product
Qualifications & Skills
Preferred Attributes
BAC Hiring Compensation Range $77,200- $132,300
BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website at www.Baltimoreaircoil.com.
BAC Employees are eligible to participate in an annual bonus incentive program.
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Analyst • Jessup, MD, US
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