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Customer Lifecycle Marketing Manager

VirtualVocations
Alpharetta, Georgia, United States
Full-time

A company is looking for a Customer Lifecycle Marketing Manager to drive customer engagement, activation, and retention.Key ResponsibilitiesDevelop and implement a comprehensive customer lifecycle marketing strategy to enhance product usage and retentionCreate and execute lifecycle marketing campaigns across multiple touchpoints to drive customer engagementTrack and analyze the effectiveness of marketing initiatives to optimize customer engagement and satisfactionRequired QualificationsBachelor's degree in Marketing, Communications, Business, or a related field5+ years of experience in lifecycle marketing, performance marketing, or campaign managementProven track record of driving engagement and retention through targeted marketing strategiesExperience with marketing automation platforms, CRM systems, and analytics toolsStrong understanding of B2B marketing, including customer lifecycle marketing and retention strategies

7 days ago
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