Director of Property Marketing

Job Description

Job Description

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution.

Built on its long and proven track record of real estate development, the firm's investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success.

Director of Property Marketing

The Director of Property Marketing will lead the strategy, execution, and optimization of marketing initiatives across Hillpointe's multifamily portfolio. This role requires a dynamic, results-driven marketing leader who can translate brand vision into actionable property-level campaigns, drive occupancy, and ensure consistency across all digital and physical touchpoints. The ideal candidate brings deep multifamily property marketing expertise, strong leadership skills, and a proven track record of delivering measurable results.

Key Responsibilities

Strategic Leadership

Develop and execute comprehensive marketing strategies to drive lease-ups, occupancy, and resident retention across Hillpointe's multifamily portfolio.

• Partner with Development, Construction, and Operations teams to align marketing strategies with project timelines, budgets, and market conditions.
• Monitor market trends, competitor activity, and demographic shifts to ensure properties remain competitive and aligned with demand.

Branding & Creative

Digital Marketing & Technology

Team Leadership & Collaboration

Analytics & Reporting

Qualifications

NOTE : This document outlines the general nature and level of work expected from individuals in this role. It's important to understand that this is not an exhaustive list of responsibilities, duties, and skills. Additional tasks or job functions that can be safely performed may be required as necessary by supervisory personnel. This flexibility in additional duties showcases the company's adaptability and encourages employees to be versatile. The employee is expected to adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the employee handbook.