Senior Marketing Campaign Manager

Job Description

Job Description

Senior Marketing Campaign Manager

HorsePower Brands is a portfolio company of franchise brands in the home services industry delivering first-in-class customer service and experiences! As a rapidly growing enterprise, it’s important that our employees have an entrepreneurial attitude, an embracing mindset toward change, and can manage / prioritize multiple concurrent projects.

Perks :

• Unlimited PTO
• Medical
• Dental
• Vision
• Retirement
• Technology Package
• Fantastic Company Culture
• Company Events
• SWAG!

Position Overview : The Senior Marketing Campaign Manager will lead the campaign development team to drive customer acquisition and increase paid lead appointments for franchisees.

This role involves sourcing and evaluating vendor partnerships to maximize ROI and manage content strategy across campaign channels.

The Senior Marketing Campaign Manager will design and implement opt-in processes for campaigns and create support resources for franchisees.

Additionally, they will collaborate with internal teams and provide performance reports to senior management, using data insights to guide strategic decisions.

Key Accountabilities :

• Lead and Motivate Team : Lead and motivate the campaign development team through coaching, training, and support to meet customer acquisition and paid lead appointment targets for franchisees.
• Vendor Sourcing and Evaluation : Identify, assess, and develop partnerships with new vendor partners to drive paid lead appointments and maximize ROI for franchisees.
• Content Strategy and Optimization : Identify, assess, and develop partnerships with new vendor partners to drive paid lead appointments and maximize ROI for franchisees.
• Campaign Opt-In Process Management : Design and implement a brand-level opt-in process for campaigns, coordinating with vendors to ensure pricing and delivery.
• Franchisee Support Resource Development : Create and maintain a SharePoint resource library to support franchisees with campaign best practices and tools.
• Cross-Team Collaboration and Project Execution : Collaborate with brand, marketing, and creative teams to drive successful campaign outcomes and ensure full project completion.
• Channel Performance Reporting : Develop and present comprehensive channel performance reports, using data insights to guide strategic decisions.

Qualifications :

• Bachelor’s degree in marketing or related field required.
• Minimum of seven (7) or more years of general marketing experience.
• Minimum of three (3) or more years of marketing leadership experience with track record of success.
• Previous Home Service experience in either, roofing, HVAC, painting, glass installation, spray foam installation, window coverings, lawn care, lighting installation.
• Capacity to manage and prioritize various projects and work to tight deadlines.
• Excellent communication and interpersonal skills, outstanding training acumen, with exceptional negotiation & leadership skills.
• Previous franchise experience preferred.

Physical Requirements

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job.

The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers.

The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions.

The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified.

We have the exclusive right to alter this job description at any time without notice.

SVHB Marketing LLC d / b / a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law.

We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

EOE / E-Verify Employer

HPBIND

Key Words : Campaign Strategy

Campaign Strategy

Lead Generation

Customer Acquisition

ROI Optimization

Cross-Channel Marketing

Performance Metrics

Vendor Management

Influencer Marketing

Digital Marketing

Content Optimization

A / B Testing

Team Leadership

Budget Management

Sales Funnel Management

Audience Segmentation

Brand Alignment

Market Research

Customer Engagement

Creative Collaboration

Marketing Automation

Data-Driven Insights

KPI Tracking

Cross-Team Collaboration

Marketing Analytics

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