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Chief Marketing Officer - Personal Injury Law Firm

Chief Marketing Officer - Personal Injury Law Firm

MediabistroCalifornia, MO, United States
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Job Title : Chief Marketing Officer (CMO)

Location : 100% In-Office

Reports To : CEO

Company : Premier California Personal Injury Law Firm

About the Firm

We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We are seeking a Chief Marketing Officer (CMO) who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability.

Position Summary

The CMO will lead the firm\'s end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.

This is a high-impact, in-office leadership role at the firm’s California headquarters, where close collaboration, accountability, and execution speed are paramount.

Key Responsibilities

Marketing Strategy & Execution

  • Own and execute the firm’s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
  • Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
  • Manage external vendors, advertising partners, and agencies with strict performance oversight.
  • Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.

Intake & Conversion Management

  • Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
  • Align marketing performance with intake KPIs; lead A / B testing of scripts, routing, and response times.
  • Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.

    • Data & Performance Optimization

  • Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.
  • Use marketing analytics and performance data to guide decision-making and optimize channel spend.
  • Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
  • Drive a culture of testing, measurement, and continuous improvement.

    • Team Leadership & In-Office Culture

  • Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
  • Establish and enforce high-performance standards across all marketing and intake staff.
  • Foster a collaborative, driven, and execution-focused team culture.
  • Develop hiring, training, and coaching systems to continually uplevel talent across both departments.

    • Required Qualifications

  • 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.
  • 5+ years in a leadership role managing both marketing and operations teams.
  • Strong preference for candidates with experience in Personal Injury law or legal marketing.
  • Deep fluency with digital marketing platforms (Google Ads, Meta, CRM / Intake systems, analytics tools).
  • Proven success in managing intake performance and lead conversion in a high-volume environment.
  • Exceptional analytical skills; ability to derive insight from data and optimize accordingly.
  • Strong leadership presence; capable of driving urgency, accountability, and performance in-person.
  • Hands-on, execution-focused approach with high attention to detail.

    • Preferred Tools & Systems Experience

  • Filevine, Lead Docket (or similar CRM / intake software)
  • Google Analytics, Looker Studio, or Tableau
  • CallRail or call tracking software
  • RingCentral, Time Doctor, and Google Workspace
  • Experience integrating marketing automation with intake workflows

    • Why Join Us?

  • In-office executive leadership with real impact on the firm\'s growth trajectory
  • Direct line to CEO and decision-making influence across departments
  • Performance-first culture built on data, accountability, and excellence
  • Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets

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    Chief Marketing Officer • California, MO, United States

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