Marketing Manager (FLC)

Details

Posted : 09-Oct-24

Location : % Remote

Type : Full Time

Salary : $65,-80,

Categories : Marketing

Marketing

Salary Details :

Salary is contingent on experience

Preferred Education :

4 Year Degree

The FLC is staffed by AUTM and the employee in this position will be employed by AUTM.

The Federal Laboratory Consortium for Technology Transfer (FLC) is the formally chartered, nationwide network of over federal laboratories, agencies, and research centers, that fosters commercialization, best practice strategies, and opportunities, for accelerating federal technologies out of the labs and into the marketplace.

This is a % remote position.

FLC Mission : To support federal laboratories in maximizing the impact of technology transfer for the benefit of the United States.

Position Overview :

The Marketing Manager takes the lead in all marketing and promotional activities of the FLC. The Marketing Manager works regularly with the Marketing and Communications Director on communications activities that promote federal tech transfer success.

• Prepare marketing content, strategy and media for FLC programs and activities.
• Coordinate with graphics design, social media, and other staff to develop full-scale marketing campaigns.
• Develop marketing campaign concepts and content according to industry best practices and audience preferences.
• Ensure cohesive content, branding, timing and strategy for marketing campaigns, including email and paid advertising.
• Help ensure that all publications are well-considered, analytically sound, and free from grammatical, spelling and mathematical errors.
• Conduct analyses of program offerings to ensure quality, identify gaps and continually improve materials.
• Prepare reports on program progress and performance metrics for senior management, committee leaders and the FLC Executive Board.
• Lead production of bi-weekly FLC Digest newsletter, including sourcing content and creating original content.
• Writing and editing scripts for FLC programs and events including the FLC National Meeting (annual conference).
• Provide writing, editing and support for all FLC editorial content and collateral, including, but not limited to, external member emails, social media posts, executive communications, brochures, newsletters and event program guides.
• Write, edit and prepare the FLC’s Annual Report to the President and Congress.
• Develop the FLC’s Awards publication, including the writing and vetting of annual award winner profiles for publication in the program, website, with other vehicles such as podcasts and videos.
• Oversee FLC’s success story database (Labs in Action), by writing and editing new entries, liaising with labs regarding submissions, and promoting the collection.
• Work with the marketing director to create the FLC’s yearly calendar, the FLC Planner.
• Support production and promotion of The Transfer Files podcast.
• Write, edit and distribute press releases as needed.
• Provides onsite support at some meetings and events.

Requirements

• A bachelor's degree in marketing with 3 years practical experience in marketing. Five years of proven experience may be considered in lieu of a marketing degree.
• Demonstrated proficiency in developing, tracking and achieving measurable marketing goals, including measuring performance of marketing campaigns.
• Ability to understand and communicate complex scientific issues to a more general knowledge level.
• Keen awareness of audience and ability to pivot among distinct target audiences.
• Demonstrated project management experience to set and meet deadlines for long-term projects.
• Strong preference for multimedia experience, including script-writing.
• Strong attention to detail and proofreading and working knowledge of Associated Press style.
• Excellent oral and written skills including a command of English grammar, usage and vocabulary.
• Strong proficiency and working knowledge of Excel, PowerPoint and Word.
• Ability to work as a team as well as independently.
• Experience and sound judgment that allow you to plan and accomplish goals.
• Team-player skills, drawing energy and enthusiasm from working with others.
• Experience with Asana is a plus.

Travel : Approximately 10%

Annual Salary : $65, to $80, depending on experience