Director of Product Marketing at Norstella
Location : Remote, United States
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
Date Posted : Aug 23, 2024
Employment Type : Full Time
Job ID : R-526
Description
Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal : to improve patient access to life-saving therapies.
The Role :
As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies.
This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.
Responsibilities :
- Complete a detailed product-market fit analysis and competitive mapping.
- Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
- Develop core product metrics in partnership with the product team to craft product marketing KPIs.
- Ensure collaboration with demand generation, sales, operations, and customer success teams.
- Lead the development of crisp product messaging and positioning.
- Integrate portfolio product marketing approaches.
- Develop customer segmentation against market trends.
- Own product-market fit analysis and market intelligence.
- Lead launches across all tiers, from new product introductions to customer retention upgrades.
- Partner with the GTM team on launch design and execution.
- Review and refine critical GTM assets.
- Use performance data to make adjustments to GTM assets.
- Present at company-led customer events and industry conferences.
Qualifications :
- 5+ years of experience in product marketing.
- Proven experience in product marketing, with a track record of driving successful product launches.
- Experience in healthcare, life sciences, or health tech industries.
- Prior experience developing product messaging aligned with market needs.
- Effective leadership and communication skills.
- Ability to collaborate effectively with cross-functional teams.
Location : Remote US
Our Guiding Principles for success at Norstella :
- Integrity, Truth, Reality
- Kindness, Empathy, Grace
- Resilience, Mettle, Perseverance
Compensation :
The expected base salary for this position ranges from $130,000 to $170,000, based on various factors including skills and experience.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of any protected characteristic.
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