Social Media Specialist I

Position Details

Position Location : Dearborn, MI

Department : Marketing

Reports To : Sr. Manager, Brand Media, Influencer & Partnerships Marketing

Job Classification : Hybrid

FLSA Status : Exempt

Job Band : Professional

Summary

The Social Media Specialist I works collaboratively with the Social Media Specialist II and the wider marketing team to evolve and maintain the social media strategy by actively engaging Carhartt consumers / fans and building relationships with people new to the brand.

This role will work collaboratively to develop innovative, best-in-class content within all social media and content platforms with a focus on business results, brand awareness / engagement.

They will look for strategic ways to tell the brands story through clever social media content and marketing campaigns that drive sales and promote Carhartt to both current and prospective customers.

We are All Leaders at Carhartt

In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt.

We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people.

We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy

Responsibilities

• Deliver best-in-class social customer engagement experience by monitoring and actively engaging with Carhartt consumer’s and fan’s questions, complaints, comments, or praise as soon as possible.
• Adopt, maintain, and apply the brand tone and voice to social community engagement tactics in collaboration with copywriters to build, foster, and grow brand’s online communities.
• Plan and publish daily content for social platforms (including but not limited to Instagram, Facebook, Pinterest, Snapchat, Twitter, YouTube), ensuring that all messaging aligns with monthly and weekly marketing goals and themes by partnering with internal and external teams.
• Identify and share influencer and content creator opportunities across multiple platforms, including but not limited to TikTok, Instagram, and YouTube through the Associate Manager, Influencer Marketing.
• Leverage social media listening tools to identify key themes and topics across social media channels and make recommendations to improve brand efforts, priorities, and investments.
• Capture and analyze appropriate social data / metrics, insights, and best practices; make recommendations for future campaign plans and report out to leadership and internal teams ensuring upwards visibility, as well as helping inform what metrics are valuable.
• Regularly report social trends, audience development and competitive brand insights to the team
• Complete other social media and / or marketing projects as assigned.

Education

Bachelor’s degree in Marketing, Communications or other related discipline.

Required Skills and Experience

• 3 or more years of experience with social media, social media community management, social content creation, or related field, including experience in publishing social content both in-app and in Social Management tools (Sprout Social)
• Ability to provide a writing sample or portfolio of work demonstrating strong creative thinking and community management skills on social platforms.
• Excellent written communication skills.
• Passion for and expertise in social media and navigating the digital marketing landscape
• Proactive, self-starter, self-manager, and tenacity in finding solutions to problems
• Highly creative and imaginative with strong conceptual skills
• Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.
• Established experience on mainstream social media platforms, including but not limited to Instagram, Tiktok, Facebook, X, Threads, YouTube, LinkedIn, Snapchat, and Pinterest
• Proficient in Microsoft Office Suite.

Working Conditions

Typical office environment; cubicle / office setting. Extended periods of time sitting, standing, typing on a computer is required.

Willing to work evenings and weekends if necessary.

This position has a Hybrid location : Associate will work on-site regularly as needed for work activities

Carhartt is tobacco free workplace.

LI-Hybrid