Digital Marketing Specialist

Company Profile :

American Landscaping Partners is a private equity-backed platform that acquires, integrates, and scales top landscape companies into a consolidated and fully integrated organization, creating value, and success for all stakeholders, from crew members to board member.

Position Core Profile :

The Digital Marketing Specialist plays a crucial role in driving our digital marketing efforts to the next level. This position is ideal for a strategic thinker and proactive professional who excels in a dynamic environment, loves to build from the ground up, and can work independently.

This role is responsible for creating, implementing, and optimizing comprehensive digital marketing campaigns that drive brand awareness, engagement, and revenue growth.

Differentiators :

• Innovative and Creative : Track record of innovative thinking and creativity to generate new ideas and approaches to solve marketing challenges.
• Strategic Thinker with Execution Skills : Able to develop comprehensive marketing strategies and execute them effectively, pivoting between high-level planning and hands-on implementation.
• Data-Driven Decision Making : Strong analytical skills with the ability to interpret complex data and derive actionable insights;

experience using advanced analytical tools to measure and optimize campaign performance.

Accountabilities :

• Plan and execute all digital marketing, including SEO / SEM, marketing database, and social media.
• Optimize website content and structure for SEO to enhance organic search performance and visibility.
• Design, build, and manage social media channels with a focus of creating engaging content, building the brand, and fostering community interaction.
• Lead the creation, optimization, and management of high-impact campaigns to drive traffic, conversions, and revenue.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, optimize spend, and performance based on the insights.
• Conduct thorough market research and competitor analysis to develop strategies and identify opportunities for growth.
• Plan, execute, and measure conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Optimize user funnels.
• Collaborate with vendor partners.
• Stay current with the latest trends, technologies, and best practices in digital marketing and incorporate them into strategies.

Experience and Qualifications :

Associate or bachelor’s degree in marketing, communications, business or related field preferred.

Proven working experience in digital marketing.

Demonstrable experience leading and managing SEO / SEM, marketing database, and social media.

Experience in setting up and optimizing Google AdWords campaigns.

Strong analytical skills and data-driven thinking.

Thrive in a fast-paced, high-growth environment.

Adaptable to changing priorities and strategies quickly when needed.

History of driving projects to completion with minimal supervisor and direction.

Experience in optimizing landing pages and user funnels.

Core Values (significant alignment with ALP’s core values required

• Mission First / Team always
• Extreme ownership
• Selfless service

Essential Virtues (behavioral characteristics critical to success)

Boldness

Willing to confront challenges, think innovatively, and act with determination. Fearless and comfortable stepping outside of conventional boundaries to achieve objectives.

Humility : A mindset of modesty, openness, and lack of pretentiousness. Willing to listen, learn from others, and put the needs of others before their own.

Focus on serving others and the greater good of the organization.

• Simplicity : An approach to situations and leadership that is straightforward, clear, and concise. Makes arguments in a compelling manner, coming to the point in an articulate, apolitical manner.
• Responsibility : Conducts business ethically and transparently, prioritizing the well-being of employees, customers, and communities.
• Reflection : Encourages the act of reviewing, analyzing, and learning from past experiences and mistakes. Takes the time to consider the outcomes of actions and decisions, using insights to make informed and improved choices in the future.

Relies on quantifiable, data-driven analysis to make informed decisions yet comfortable using intuition when appropriate.

Tenacity

Persistent, determined, and relentless in pursing goals and overcoming challenges. Demonstrates strong drive to achieve results, often inspiring others.

Adaptability : Excels in the absence of orders and guidance. Remains open to change and visualizes many possibilities to resolve issues and capitalize on opportunities.

Able to quickly pivot for strategic impact. Thrives in ambiguity.

• Integrity : Unwavering adherence to honesty, transparency and fairness in all interactions and operations. Consistently aligns actions and values, even in challenging situations, building trust and credibility.
• Dedication : Deep sense of loyalty, passion, and commitment towards the organization’s mission, vision, and goals. It entails a strong work ethic, sense of ownership, and willingness to go above and beyond to contribute to the team’s success.

Key Performance Metrics :

• Team / Individual Performance against Key Performance Indicators and Metrics.
• Execution against strategic initiatives.
• Overall company performance.
• Achievement of campaign targets.

Travel and Availability Disclosure :

• 10%-15% travel as needed.
• Flexibility and willingness to work non-standard business hours and days as needed required.
6 days ago