MARKETING REPRESENTATIVE

JOB DESCRIPTION

Marketing Representative

JOB SUMMARY :

Works with physicians, other resource agencies, and other agency personnel for the betterment of health within the community and promotion of agency activities.

Educates other health related personnel and the public regarding home health benefits.

QUALIFICATIONS :

High school diploma or equivalent experience.

Excellent communication skills.

Maturity and ability to deal effectively with the demands of the job.

RESPONSIBILITIES :

Understands and adheres to established Agency policies and procedures.

Calls on existing and potential referral sources to provide educational information and materials as well as agency updates.

Maintains confidentiality of information as required by state / federal regulations and company policy.

Organizes, outlines, and maintains a well-defined call cycle.

Maintains precise and accurate records of daily and weekly activities and referral profiles.

Works collaboratively with Administrator and Corporate communications on the creation of various marketing tools including brochures, videos, exhibit displays, press releases and advertising.

Remains current on compliance, reimbursement and practice management.

Assists with new physician practice start-up and development as necessary. Develop and nurture relationship with prospective members, community leaders, hospitals, community partners, and current business partners.

Facilitates effective communication with physicians, referral sources, and healthcare staff; responds promptly and appropriately to any concerns.

Conducts marketing activities according to the policies, procedures, and protocols of the agency.

Performs community activities promoting home health and wellness.

Performs periodic market analysis, identifies and targets new and existing services, and updates management regarding activities, opportunities, and market changes / conditions.

Helps develop, implement and evaluate marketing plan and tools for service lines, facilities and organization as appropriate.

Responsible for calling on and developing relationships with potential referral sources within the area including physicians, case managers, insurance companies, professional associates, businesses non-profit organizations and others as may be appropriate.

Prepares and monitors marketing report, goals and outcomes; communicates regularly and effectively with Administrator to ensure mutual goals are understood and met.

Georgia Home Health Services is an equal opportunity provider. Please apply by submitting a

resume through Monster or apply directly by emailing your resume and contact

details to [email protected]