Sr. Product Marketing Manager

Overview

Sr. Product Marketing Manager at Thomson Reuters Westlaw. You will shape how Westlaw is positioned and perceived in the market. You’ll collaborate with product, sales, customer success, and the broader marketing team to drive awareness, new sales growth, client adoption and advocacy. You will craft compelling messaging and launch new features or products, connecting with our audience and growing our brand. You will be a product subject matter expert, a chief storyteller, articulating compelling value propositions backed by strong competitive differentiation and an industry expert understanding the AI legal market and target personas.

About The Role

As a Sr. Product Marketing Manager, you will :

Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies.

Build and execute integrated product marketing strategies that align messaging, campaigns, content and go-to-market efforts across channels to drive awareness, adoption and growth.

Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product’s value.

Partner closely with customer success and sales to identify happy customers and turn them into champions through testimonials, case studies and references.

Create high-impact marketing assets such as product brochures, sales enablement materials, customer case studies and videos to support each phase of the buyer’s journey.

Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.

Work in a fast-paced environment where collaboration, agility, prioritization, and customer obsession are key to success.

About You

You're a fit for the role if your background includes :

Bachelor’s degree in business, marketing or related field.

5+ years of relevant B2B marketing experience.

Experience with product positioning, developing audience strategies and / or building user communities in a B2B omnichannel marketing organization.

Proven history of being results-oriented with the ability to build effective cross-functional relationships through strong interpersonal skills.

Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product / feature launch) and ensuring coordination across these groups.

Excellent written and verbal communication skills, with ability to influence and motivate all levels of an organization.

Knowledge or experience in SaaS or legal software and / or relevant industries strongly desired but not required.

What’s in it For You?

Hybrid Work Model : Flexible hybrid environment (2-3 days a week in the office) for office-based roles while staying digitally and physically connected.

Flexibility & Work-Life Balance : Flex My Way policies to help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year.

Career Development and Growth : Grow through our Grow My Way programming and skills-first approach to developing capabilities for an AI-enabled future.

Industry Competitive Benefits : Comprehensive plans including flexible vacation, mental health days, Headspace, retirement savings, tuition reimbursement, and wellbeing resources.

Culture : Inclusive, globally recognized for values such as Obsess over our Customers, Compete to Win, Challenge Thinking, Act Fast / Learn Fast, and Stronger Together.

Social Impact : Two paid volunteer days annually and opportunities to participate in ESG initiatives and pro-bono projects.

Making a Real-World Impact : We help professionals uphold the rule of law and provide trusted, unbiased information globally.

About Us

Thomson Reuters informs the way forward by bringing together trusted content and technology for professionals across legal, tax, accounting, compliance, government, and media. Reuters, part of Thomson Reuters, is a world-leading provider of trusted journalism and news. We are a global company with 26,000 employees in over 70 countries, committed to objectivity, accuracy, fairness, and transparency.

Thomson Reuters is an Equal Employment Opportunity Employer. We provide reasonable accommodations in the recruiting process as required by law. For accommodation requests, contact HR. Learn more about our policies and accommodations here.

Compensation and Benefits Details

In the United States, base compensation ranges from $99,400 to $184,600, with the potential for an annual bonus based on enterprise and individual performance. Base pay is determined by knowledge, skills, experience, and internal equity, and is part of a Total Reward program including benefits and wellbeing programs.

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