Marketing Technology Operations AnalystVirtualVocations • Lowell, Massachusetts, United States

Marketing Technology Operations Analyst

VirtualVocations • Lowell, Massachusetts, United States

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A company is looking for a Marketing Technology Operations Analyst to drive digital transformation and operational alignment between Marketing and IT.

Key Responsibilities

Serve as the primary Technical Architect and Liaison to unify digital initiatives with enterprise architecture

Act as the technical steward for the corporate website, providing support and coordinating with external developers for performance improvements

Drive transformation of core platforms through development, integration, and optimization for actionable marketing outcomes

Identify inefficiencies and implement technology improvements to optimize workflows and operations

Required Qualifications

10+ years of progressive experience in MarTech with a focus on bridging technology and business strategy

Hands-on expertise with Microsoft Customer Insights - Journey and CMS platforms like WordPress or Sitecore

Proficiency in web development (HTML, CSS, JavaScript) and advanced API integration skills

Demonstrated success in vendor management and coordinating external development efforts

Exceptional ability to communicate technical concepts to non-technical stakeholders

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Analyst Marketing Technology • Lowell, Massachusetts, United States

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