Talent.com
Head of Global Marketing Operations and Measurement
Head of Global Marketing Operations and MeasurementEarnix • Boston, MA, United States
Head of Global Marketing Operations and Measurement

Head of Global Marketing Operations and Measurement

Earnix • Boston, MA, United States
job_description.job_card.1_day_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Head of Global Marketing Operations and Measurement

We are seeking a strategic, analytical, and tech‑forward Head of Global Marketing Operations and Measurement to join our marketing leadership team. This key leader will be responsible for building and leading the global marketing operations function, driving performance measurement and analytics, and championing AI innovation across marketing.

Marketing Operations Leadership

  • Build and scale a best‑in‑class global marketing operations function.
  • Build a culture of continuous learning, transparency and alignment to overall business objectives.
  • Own the end‑to‑end marketing tech stack—including selection, implementation, integration and optimisation of platforms (e.g., HubSpot / Marketo, Salesforce, attribution tools, ABM platforms, etc.).
  • Seek opportunities to improve tech debt.
  • Create and operationalise scalable campaign execution workflows, governance models and process automation.
  • Lead marketing planning, budgeting, forecasting and resource allocation in partnership with Finance and Sales Ops.

Digital Infrastructure : Website & Customer‑Facing Channels

  • Own the technical and operational performance of the Earnix website and other digital customer‑facing platforms (excluding content).
  • Ensure these channels serve as a high‑performing front door and integrated part of the customer journey and growth engine.
  • Drive improvements in site functionality, speed, UX, SEO / AEO performance, CRO and personalisation (in future) using best‑in‑class tools and testing frameworks.
  • Lead analytics and reporting for all digital properties, providing insights into performance, funnel conversion and business impact.
  • Ensure full integration between digital platforms and the rest of the marketing and sales stack to enable end‑to‑end data visibility and revenue attribution.

    • Performance Measurement & Analytics

  • Develop and own a unified marketing performance measurement framework.
  • Define, track and communicate KPIs across the entire funnel—from brand engagement to pipeline contribution to revenue (working with sales / revenue operations).
  • Build real‑time marketing dashboards and reporting infrastructure to guide decision‑making at every level.

    • Work closely with Sales and Revenue Operations to :

  • Define pipeline targets by team aligned to overall revenue goals.
  • Model and track conversion rates from lead to opportunity to closed‑won.
  • Improve understanding of marketing’s impact on pipeline velocity and bookings.
  • Partner with Finance to ensure alignment on measurement standards and impact reporting, and work closely on planning, budgeting and forecasting.

    • AI‑Driven Marketing Innovation

  • Spearhead the application of AI and machine learning across the marketing organisation.
  • Evaluate and implement emerging AI and GenAI tools to enhance productivity, creativity and marketing performance.
  • Lead the identification and implementation of AI agents and copilots that can automate manual workflows, improve operational efficiency and unlock better use of marketing data and insights.
  • Collaborate with Data Science, Product and Engineering to integrate AI capabilities into marketing systems in a scalable, ethical and measurable way.
  • Establish governance frameworks for responsible and effective use of AI in marketing.

    • Team Leadership & Cross‑functional Collaboration

  • Hire, mentor and lead a high‑performing marketing operations and analytics team.
  • Create a culture that is data‑driven, impact‑oriented and integrated across teams—breaking down silos and driving transparency, accountability and shared success.
  • Drive deep cross‑functional alignment with Marketing, Sales, Revenue Operations, Product, IT, Customer Success and Finance.
  • Act as a strategic thought partner to the CMO and senior leadership on scaling marketing’s impact through technology, data and AI.

    • Requirements

  • 10–15+ years of progressive experience in marketing operations, analytics or related disciplines in B2B SaaS; experience in fintech or insurtech preferred.
  • Proven success in building and scaling global marketing operations and analytics capabilities.
  • Deep expertise in marketing technology, data architecture, attribution modelling and funnel performance measurement.
  • Strong understanding of web infrastructure, digital platform performance and cross‑channel customer experience optimisation.
  • Experience leading or implementing AI / ML‑driven marketing programmes, with a focus on automation, personalisation and process efficiency.
  • Familiarity with data visualisation tools (e.g., Tableau, Looker, Power BI) and web analytics platforms (e.g., Google Analytics, Tag Manager).
  • Demonstrated ability to lead cross‑functional teams and influence at the executive level.
  • Visionary mindset with a bias for action and results.

    • Earnix is the premier provider of mission‑critical, cloud‑based intelligent decisioning across pricing, rating, underwriting and product personalisation. These fully‑integrated solutions provide ultra‑fast ROI and are designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific and Israel.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Head Of Marketing • Boston, MA, United States

    Job_description.internal_linking.related_jobs
    Global Head of Growth Marketing & Operations

    Global Head of Growth Marketing & Operations

    DataRobot • Boston, MA, United States
    serp_jobs.job_card.full_time
    DataRobot delivers AI that maximizes impact and minimizes business risk.Our platform and applications integrate into core business processes so teams can develop, deliver, and govern AI at scale.Da...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Head of B2B Marketing

    Head of B2B Marketing

    VirtualVocations • Lowell, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of B2B Marketing.Key Responsibilities Develop and execute B2B marketing strategies to drive qualified leads and pipeline growth Oversee content strategy and creat...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Head of Marketing

    Head of Marketing

    VirtualVocations • Lowell, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Marketing.Key Responsibilities Develop and execute a comprehensive marketing strategy to drive user growth and increase market share Identify and evaluate new ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Head of Growth Marketing

    Head of Growth Marketing

    Hi Marley • Boston, MA, United States
    serp_jobs.job_card.full_time
    At Hi Marley, we’re not just a technology company—we’re on a mission to revolutionize the insurance industry with our conversational platform that makes communication simple, efficient, and delight...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Head of Partner Marketing

    Head of Partner Marketing

    VirtualVocations • Dorchester, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Partner Marketing to drive growth through partnerships.Key Responsibilities Build and lead a global partner marketing strategy across various alliances Design ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing Operations

    Director of Marketing Operations

    UpGuard • Dorchester, MA, US
    serp_jobs.job_card.full_time
    Director Of Marketing Operations.UpGuard's mission is to make life easier for security teams.We meticulously create robust solutions that enable our customers to identify, assess, and remediate cyb...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Head of Growth Marketing

    Head of Growth Marketing

    Drug Hunter • Boston, MA, United States
    serp_jobs.job_card.full_time
    Drug Hunter is the trusted knowledge platform for small molecule drug discovery scientists.Our mission is to accelerate innovation in the life sciences by connecting R&D teams with the insights and...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Global Performance Marketing Manager

    Global Performance Marketing Manager

    VirtualVocations • Lowell, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Global Performance Marketing Manager (Paid Media).Key Responsibilities : Develop and execute paid media strategies for lead generation and customer acquisition Plan and...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Global Marketing Director

    Global Marketing Director

    VirtualVocations • Dorchester, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Director, Global.Key Responsibilities Lead the global marketing strategy and execution to achieve climate and clean energy goals Direct marketing activities,...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Head of Marketing

    Head of Marketing

    Confluence Technologies • Boston, MA, United States
    serp_jobs.job_card.full_time
    Location - Remote US / Canada (CET or EST Time Zone).Over the past several years we have undergone a great deal of positive change and growth to become the company we are today.Our global footprint n...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Operations Lead

    Marketing Operations Lead

    VirtualVocations • Lowell, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Operations Lead to oversee the systems and processes that support the marketing team. Key Responsibilities Set and evolve standards for onboarding, playbooks, ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director, Global Marketing - Pompe Disease

    Director, Global Marketing - Pompe Disease

    Sanofi • CAMBRIDGE, MA, US
    serp_jobs.job_card.full_time
    Director, Global Marketing - Pompe Disease.Reporting to the Global Brand Lead, Pompe, this position has primary responsibility for developing and executing global marketing strategies in support of...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Head of Field Marketing, Retail and Consumer

    Head of Field Marketing, Retail and Consumer

    Cognizant • Boston, MA, United States
    serp_jobs.job_card.full_time
    Head of Field Marketing, Retail & Consumer.Cognizant Corporate is a global community united by a shared purpose : to make a meaningful impact. We are committed to excellence and driven by outcomes th...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Head of US Marketing, Amlitelimab

    Head of US Marketing, Amlitelimab

    Sanofi • CAMBRIDGE, MA, US
    serp_jobs.job_card.full_time
    Head of US Marketing, Amlitelimab.The Head of US Marketing, Amlitelimab will be responsible for the execution and performance of the amlitelimab launch for atopic dermatitis.This position will lead...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Head of Growth Marketing

    Head of Growth Marketing

    VirtualVocations • Lowell, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Marketing.Key Responsibilities Own growth outcomes : qualified leads, activation, and revenue Build an education-driven content engine including guides, videos,...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Head of US Marketing

    Head of US Marketing

    Dyne Tx • Waltham, MA, United States
    serp_jobs.job_card.full_time
    Our commitment to people with neuromuscular diseases.Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases.We are develo...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Manager, Global Marketing Transformation & Operations

    Senior Manager, Global Marketing Transformation & Operations

    Sonos Inc • Boston, MA, United States
    serp_jobs.job_card.full_time
    At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all st...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Head of Global Marketing

    Head of Global Marketing

    AG Mednet, Inc. • Boston, MA, United States
    serp_jobs.job_card.full_time
    Are you ready to take on a career-defining leadership role where your work directly shapes the growth and identity of a global company? At. As we enter the next critical phase of hyper-growth, we’re...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted