Digital Marketing Specialist

Job Description

Job Description

The Digital Marketing Specialist works collaboratively across Planar and its subsidiaries to create, implement and optimization content for digital marketing platforms including websites, email marketing, video, advertising and social media campaigns and more.

The role is blend of strategic planning, creative thinking and hands-on execution. The ideal candidate is versatile, proactive and capable of handling multiple projects and / or range of tasks simultaneously.

Key Responsibilities :

• Content Creation and Management : Develop and curate engaging written and visual content for various platforms including website, email newsletters, social media, digital advertising and other digital platforms
• Digital Marketing Campaigns : Participate in the planning, content creation and execution of marketing campaigns across various channels
• Email Marketing : Design and execute email marketing newsletters and campaigns to nurture leads and engage customers
• Event Marketing : Create and execute marketing deliverables around the promotion of company events, including tradeshows, showroom events and online events / webinars
• Corporate Brand Marketing : Responsible for creating, implementing and managing company’s brand guidelines, ensuring all marketing content adheres to corporate standards
• Collaboration & Coordination : Work closely with sales and product teams to ensure alignment and support for marketing initiatives while staying up-to-date with industry trends, best practices and professional AV technology

Requirements

• Strong written and verbal communication skills
• Knowledge of SEO, SEM and digital marketing best practices
• Creative thinking with problem-solving abilities
• Detail oriented with the ability to manage multiple projects simultaneously
• Ability to work independently and as part of a team
• Five or more years of experience in B2B marketing or related role
• Bachelor’s degree in Marketing, Communications, Business Administration or related field

Skills :

• Experience with Adobe Creative Suite design tools, specifically Photoshop, InDesign and Illustrator
• Strong written and verbal communication skills
• Experience working with Email Marketing or Marketing Automation platform
• Demonstratable experience creating and adapting content for digital platforms

Benefits

All benefits start on first day of employment!

• 75% employer-paid medical for employee. Family coverage also included.
• 100% employer paid dental, and vision for employee and dependents
• 100% employer paid long-term, short-term disability, and life insurance policy
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)

EEOC Statement :

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws.

Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training.

We are committed to remaining a drug free workplace