Senior Associate, Planning

Job Description

Overview :

The role of the Senior Associate, Strategy is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity.

You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs / objectives.

You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates.

Our team is energetic, fun and collaborative. We work on the corporate differentiation / branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Role Objectives :

Assist the Manager in development of digital media plan options and recommendations

Maintain accurate budget control and flow of media activity and update client on timely / consistent basis

Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach / frequency)

Demonstrate proficiency with systems / tools (MRI, MediaTools, Comscore)

Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations

Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met

Ensure proper execution of digital media plans by monitoring buys / schedules

Develop strong working relationship with partner agencies (where / when applicable), helping create a seamless communications process

Demonstrate creativity and agility when problem solving

Deliver POVs / position papers on key client issues and / or client opportunities

Prepare media authorizations per approved plans / project requests

Qualifications

1+ years of Media Planning experience

MediaTools knowledge is a must

Familiarity with Competitive systems (AdViews / Kantar)

Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)

Strong proficiency within Excel

Strong communication and presentation skills

Professional, with strong teamwork skills

Curious and motivated

Solution-oriented problem solver

Adept at time management and handling shifting priorities

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11 / 11 / 2024.

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