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Affiliate Program Manager, SMB Growth

TikTok
San Jose, CA
Full-time

Responsibilities

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

GBS is a dynamic, entrepreneurial, and ambitious client group, and our HRBPs who support them are too! We are excited to continue adding to our Human Resources team to attract, engage, and retain top talent to drive the continued growth of the organization.

About the team

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

Responsibilities

  • Build a world-class affiliate / partnership program on a global scale, focusing on new advertisers and new revenue growth
  • Identifying new strategic partner opportunities & developing a strategic execution plan
  • Manage versatile partnerships from Enterprise / large companies to individual content creators by creating commission strategy, recruitment strategy and growth strategy
  • Have good understanding of regional, country and partner segmentation nuances
  • Strong communication skills and the ability to expertly communicate our value proposition with partners
  • Partner closely with sales, marketing, and creator teams to identify relevant publishers / brands / partners

Qualifications

Minimum Qualifications :

  • Very experienced in affiliate marketing, channel sales or agency recruitment
  • Experience managing influencer, media agency, and brand partners
  • Excellent communicator and comfortable managing multiple tasks, engaging and influencing with cross-functional groups
  • Knowledge of social media, mobile apps, and selling advertising products (self-serve platform, auction, and biddable form of digital advertising buying). SMB experience is a plus.
  • Data-driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication
  • Solutions-oriented with strong problem-solving and strategy development experience
  • Detail-oriented to find solutions for clients while improving internal processes and delivering feedback
  • Strong executive presence and ability to excel under pressure

Preferred Qualifications :

  • Passion for TikTok marketing, and up for the challenge of building something from the bottom up
  • Self-starter and motivated to learns
  • Strong oral & written communication skills for internal and external forums

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at TiktokO redacted

14 days ago
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