Digital Marketing Analyst

SO, WHAT'S THE STORY?

All candidates should make sure to read the following job description and information carefully before applying.

Are you an experienced digital marketing analyst who wants to have a direct impact on business performance?

Dr. Martens is a globally recognisable and culturally influential British brand, with over 65 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do : be yourself, act courageously, and show you care.

They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

Working closely with the Director, Digital Marketing, this role is responsible for analyzing and optimizing our multi-channel marketing campaigns.

You will support the utilization of our Customer Data Platform (CDP) for campaign setup and incrementality testing, ensuring that our media investments deliver maximum ROI.

Your insights will help shape our performance marketing strategies and enhance our customer engagement and customer LTV.

• CDP Utilization : Collaborate with the digital marketing and site merchandising teams to effectively set up and utilize our Customer Data Platform and first party data for targeted campaign execution, audience segmentation and reporting.
• Campaign Analysis and Reporting : Monitor and analyze performance metrics across various digital channels, including organic and paid search, paid social, display / video, email, SMS and affiliate marketing.

Inclusive of brand lift studies and halo analyses.

• Data Visualization : Develop and maintain comprehensive performance reports, dashboards, and presentations to communicate findings and recommendations to key stakeholders.
• Incrementality Testing : Design and execute incrementality tests to measure the true impact of marketing efforts, providing actionable insights for future campaigns.
• Optimization Strategies : Identify opportunities for optimization within existing and new campaigns, utilizing A / B testing, audience insights, and competitive analysis to enhance performance.
• Media Tag Management : Working with the global tech team, support media tag management and container tag optimization to maximize data signals, ensure accurate tracking and measurement of campaign performance.
• Cross-Functional Collaboration : Work closely with data scientists, media channel leads, and creative teams to align performance media efforts with overall brand objectives.
• Market Research : Stay updated on industry trends, competitor strategies, and emerging technologies to inform and enhance our media strategies and tactical execution.

THE STUFF THAT SETS YOU APART

It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL.

PASSIONATE. TEAM PLAYERS . They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

To join our team, you will also possess these qualities :

• 3+ years of experience in performance media analysis or a similar role, preferably in retail or e-commerce.
• Experience with Customer Data Platforms and campaign management tools.
• Understanding of digital marketing channels and their performance metrics.
• Data-driven mindset to analyze campaign performance on a weekly basis (experience using Supermetrics, Power BI, Looker Studio or other dashboard building tools a plus).
• Fluency in Google Analytics 4 (or equivalent analytics platform), familiar with MTA solutions, Google Search Console, Google Adwords, Bing Ads, and Meta (other ad engines a plus), and data visualization platforms (e.g., Power BI).
• Strong analytical, communication, organizational and presentation skills to effectively collaborate with multiple business units and manage multiple projects.
• Positive attitude, goal-oriented, and agile. Connection with our Brand, The Stuff that Sets Us Apart and our Fundamental Qualities.

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and / or assessment processes.

Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work.

We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability.

Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves.

Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.

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