Assistant Integrated Marketing Manager

Job Description

The Cadillac Assistant Integrated Marketing Manager is responsible for planning and execution of advertising projects, activities and channels used to reach luxury target consumers. The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product marketing, brand strategy, performance, CRM, social, Design) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes & brand objectives, and aligned consistently across channels.

You will support the Advertising Manager in the development and execution of marketing campaigns and branded content across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the Cadillac advertising brand and retail strategy.

KEY RESPONSIBILITIES / ACCOUNTABILITIES

Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences

Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved

Work closely with Creative Excellence Manager and agencies to develop compelling ad strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives

Support the review of inbound creative assets to ensure Brand Guidelines and Visual Identity compliance

Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies

Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities

Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources

Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines

Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation

Partner with agency Project Management / Account teams, to lead the definition of deliverables and project schedules

Track and manage talent, music and licensing rights

Implement and adhere to GM process and enforce it within the team and agency partners

Oversee and authorize purchase orders (POs) as part of managing marketing campaigns

Monitor and uphold project budgets to ensure financial adherence and efficiency

Verify that project briefs are approved and align with budget

ESSENTIAL QUALIFICATIONS / REQUIREMENTS

Bachelor's Degree required

5+ years of marketing or advertising experience required

Strong project management abilities with attention to detail and organization

Excellent written and verbal communication skills

Proficiency in advertising platforms, digital marketing tools, and analytics software

Creative thinking with a strong understanding of branding and visual communication

Ability to work collaboratively in a fast-paced environment and manage multiple priorities

Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement

Experience with both traditional and digital advertising channels

PREFERRED

Advertising agency experience

Prior work in a creative role, experience producing, developing or heavily involved in reviewing creative

Premium or luxury brand experience, automotive a benefit

Ability to travel to shoots

Willingness to work overtime or into evening as needed if project requires

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel

This job may be eligible for relocation benefits.

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