Marketing Account Manager

JOB SUMMARY :

The Marketing Account Manager is responsible for leading the successful design, launch and management of integrated marketing communication programs. The Marketing Account Manager holds responsibility for proactively driving client marketing programs forward across multiple accounts – through leadership and execution – ensuring integrity of our work that meets client objectives and agency revenue goals. Strong customer service, demonstrated writing experience, account management, project management, and relationship skills are essential. This position reports to the VP of Client Services and also has the opportunity to support / engage with the EVP of Strategy and President. Beyond accounts, the Marketing Account Manager will apply their skillset to agency new business and marketing efforts as they arise, including development of new business proposals, presentations, meeting support and attendance. This is an excellent opportunity to support senior executives, creating an opportunity for a new employee to accelerate their understanding of our differentiated agency offer.

OVERVIEW OF DUTIES AND RESPONSIBILITIES :

• Serves as the primary contact person for assigned clients. Builds and maintains strong working relationships with clients, team members, and project stakeholders.
• Proactively drives client marketing programs forward across multiple accounts through leadership and with integrity to meet client objectives and agency revenue goals.
• Effectively manages programs by leading an integrated account team and executes against projects – writing content across platforms and developing marketing plans – to produce desired client results; the role is both manager and individual contributor.
• Successfully collaborates with senior and executive agency leaders to proactively drive client results and agency growth.
• Maintains a vested interest in getting to know client brands and initiatives to better market their products through the best channels.
• Guides and coaches junior team members on account tasks.
• Proactively establishes a framework for upcoming projects and initiatives including goals, objectives and strategies.
• Coordinates and actively participates in all stages of project development including set up, research, strategy, design, campaign development and reporting.
• Edits and proofreads materials to ensure quality and consistency with appropriate writing styles for target audience and channel.
• Utilizes project management tools and agency processes to deliver high quality, error-free work on-time and on-budget.
• Owns client budgets and billing, proactively keeping both internal stakeholders and clients informed to ensure alignment, transparency and profitability.
• Responds to changing demands and deadlines of account needs by providing appropriate solutions.
• Provides accurate scopes and cost estimates to clients in partnership with agency leadership.
• Liaises directly between clients and all internal and external resources (including vendors) to communicate client needs and goals along with project specifications ensuring that project scope and needs is understood by all parties. Provide clarification when there is ambiguity.
• Proactively informs executive management of any issues or delays to assigned projects or clients.
• Identifies upsell opportunities with existing client accounts as appropriate.
• Manages client expectations to ensure delivery of the highest quality service and product.
• Stays current on marketing trends, technologies and best practices.
• Manages client meetings and status report presentations.

NOTE : This list of duties is not meant to be all-inclusive as employees should expect to receive additional projects and responsibilities as needed from management. This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as needed or desired.

QUALIFICATIONS AND REQUIREMENTS :

PHYSICAL REQUIREMENTS :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.