Product Marketing Manager, TikTok Shop CRM and Loyalty

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Make your application after reading the following skill and qualification requirements for this position.

Why Join Us : Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity;

to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together.

That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

About the team

As part of the Global Product Solutions & Operations team (PSO), you will lead market research, identify product opportunities, and build go-to-market strategies for TikTok's eCommerce products focused on CRM and Loyalty.

You will be responsible for driving the end-to-end product journey, from product development to testing, launching, and adoption, and shaping the future of TikTok's eCommerce products.

Responsibilities

• Establish a deep understanding of CRM and Loyalty needs of sellers, driving product launches and iterations, and responsible for product penetration, satisfaction, and business growth.
• Collaborate with cross-functional teams, including Account Managers, Product Management, Design, Data Science, and Engineering, to shape the product strategy, roadmap, and adoption.
• Prioritize product requirements using ROI analysis, dependency analysis, and other techniques.
• Participate in the product development lifecycle, review various artifacts to ensure quality, and participate in user acceptance testing to ensure product quality and optimal user experience prior to product launch.
• Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools.
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our seller CRM (Loyalty Program) system remains competitive and innovative.
• Monitor key product performance metrics, conduct gap analysis, and identify issues and optimizations to drive product improvement plans.

QualificationsMinimum Qualifications :

• 5+ years of experience in product marketing in the internet and E-commerce industry.
• Proven experience in influencing product development and strategy using quantitative and qualitative market insights.
• Excellent communication and cross-team collaboration skills, comfortable navigating global organizational structures and aligning objectives across multiple teams.
• Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
• A Bachelor's degree is required (related fields preferred : Marketing, Communications, or any similar field).

Preferred Qualifications

• CRM and / or Loyalty experience highly preferred.
• A deep passion for content and shopping.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

Job Information : For Pay Transparency

For Pay Transparency

The base salary range for this position in the selected city is $141360 - $275652 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.

Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.

We offer the following benefits to eligible employees :

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match.

As well as Dental, Vision, Short / Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are : 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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