POSITION : PRODUCT MARKETING MANAGER
THE COMPANY
Troy Lee Designs (TLD) is a leading brand in the mountain bike and motocross industry, known for creating innovative, high-performance gear that combines cutting-edge technology with striking design.
With a heritage of craftsmanship and a passion for speed, TLD has been an icon of action sports for over 40 years.
THE ROLE : We are seeking a dynamic and experienced Product Marketing Manager to join our team at Troy Lee Designs. you will play a crucial role in driving the development and success of our product lines, focusing on delivering top-tier performance gear and helmets for mountain biking and motocross enthusiasts.
This role requires a deep understanding of our target market, a passion for action sports, and the ability to work cross-functionally with multiple teams in bringing innovative products to life.
The goal is to build a line of technical apparel, helmets, protection and sportswear that meets business objectives (revenue, margin, profitability) while aligning with our brand.
RESPONSIBILITIES :
MARKET ANALYSIS & CONSUMER INSIGHTS
- Identify market trends, customer needs, and competitive opportunities to drive product innovation and differentiation
- Create and maintain a product roadmap, ensuring alignment with overall business objectives
- Conduct market research to understand customer needs, preferences, and behaviors
- Analyze industry trends and competitor products to inform product development and positioning strategies
- Utilize customer feedback and insights to continuously improve products and address market demands
- Monitor sell-in and sell-through
PRODUCT DEVELOPMENT INSIGHTS
- Support development of a product strategy that aligns with Troy Lee Designs’ brand values and market goals
- Brief the collection from market analysis to optimize strengths, address weaknesses, and explore new opportunities while staying true to the brand
- Work with the design team to guide the product development process from concept through to launch, working closely with design, marketing, and sales teams
- Participate in design review and line finalization meetings, incorporating input from sales and marketing
- Oversee the development of detailed product specifications, ensuring all products meet performance, quality, and cost objectives
CROSS-FUNCTIONAL COLLABORATION
- Assist the marketing team with go-to-market strategies, including product positioning, pricing, promotional plans, keys stories, and sales meetings
- Work with the sales team to ensure product knowledge and support, enabling them to effectively sell and represent the TLD brand
PERFORMANCE MONITORING
- Monitor product performance post-launch, including sales, customer feedback, and market reception
- Utilize data-driven insights to make informed decisions and adjustments to product strategy as needed
- Prepare and present product performance reports to senior management
EDUCATION & EXPERIENCE
- Bachelor’s degree in product management, business administration or a related field
- 5+ years of experience in product management, preferably in the sports or outdoor industry
ATTRIBUTES & ABILITIES
- Strong understanding of mountain biking, motocross, and / or action sports gear markets preferred
- Is highly organized with strong attention to detail
- Practiced presentation skills for presenting to large groups
- Excellent project management skills with the ability to manage multiple projects simultaneously
- Strong analytical skills and the ability to leverage data to drive decisions
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams
- Proven track record of successfully managing product lifecycles from concept to launch
- Ability to travel domestically and internationally as needed (up to 30%)
- Ability to commute and be in the office M-F (may work from home on Fridays after onboarding)
- Ability to work early or late hours and weekends as needed
COMPANY BENEFITS
- Medical : HMO, PPO, HDHP / HSA, PPO
- Dental : HMO and PPO+
- Vision
- Co-paid Life / AD&D
- 10 days of vacation (accrued)
- 5 days of sick time
- 401K
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