Senior Marketing Analyst

What You Will Do :

Provides decision support for measurement and optimization of marketing and customer experience, alongside ad-hoc analytic requests, and execution of report development / automation.

Analyzes member data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Google), statistical analysis tools, and campaign management software tools.

Knowledge of industry best marketing analytical approaches and methodologies : Last Touch, Mutli-Touch, Marketing Mix Modeling, A / B, Multivariate and Lift tests.

Evaluates customers’ online behavior resulting from paid digital campaigns. Creates comprehensive summaries of ongoing campaign performance.

Develops visualization dashboards (Tableau / Datorama) leveraging multiple data sources for internal customers. Guides collaboration sessions with Enterprise Technology to ensure Marketing’s current and future data collection needs are met.

Interprets customer patterns through statistical analysis. Defines and develops KPIs, success metrics and reporting mechanisms.

Provides subject matter expertise for project related initiatives to enhance Digital & Sales Analytics’ toolset. Advises other marketing functions (website, online / offline advertising, creative brand) as the knowledge owner for member data.

Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.

Presents the results of their analytical activities, depicting the insights realized, and explaining the relevance of their results to the organization’s business challenges.

Completes any other job-related duties needed to help drive to our Vision, fulfill our Purpose, and abide by our Organization’s Values.

What We Require :

6+ years’ experience in marketing analytics, statistics, digital / marketing analytics, decision science, data science or equivalent quantitative education or experience.

Experience with web analytics tools such as Adobe Analytics or Google Analytics. Required skills in the areas of SQL, data visualization, and machine learning in Python.

Proficiency in Microsoft Office Suite. Experience in advanced analytic and statistical techniques related multivariate and A / B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.

Ability to synthesize analytical results with business input to drive measurable change. Experience with Tableau or similar data visualization tools.

Effective written and verbal communication skills and ability to work collaboratively within teams across functional areas.

Ideal Candidate Will Have :

Adobe Analytics certification or similar web analytics tool certification. Tableau certification or similar business intelligence platform certification.

Ability to produce reliable predictive and prescriptive insights, based on advanced statistical modeling and / or machine learning methodologies.

Strong time-management and organization skills to manage multiple deadlines and priorities within a highly demanding, fast-paced environment.

Thorough knowledge and understanding of federal, state and NCUA regulations.

Who We Are :

Security Service Federal Credit Union is an industry leader who has built a reputation of innovation, strength, and stability.

We pride ourselves on discovering and developing employees who have exceptional character and a genuine passion for helping others.

In return, we deliver a comprehensive total rewards package that supports the financial, physical, and emotional wellbeing of our employees.

Our Core Values :

All employees should demonstrate our SSFCU core values Caring, Innovative, Honest, Fair and Dedicated while providing enthusiastic, professional, and courteous service to SSFCU members and employees.

What We Offer :

• SSFCU offers a comprehensive total rewards package. Benefit options include medical, dental and vision insurance; health savings and flexible spending accounts;
• company paid employee life insurance; supplemental life insurance plans; supplemental insurance plans for hospital and critical accident;

short term disability; company paid long term disability; paid sick and safe leave, paid vacation, 401K match with immediate vesting, tuition reimbursement, employee tenure and award programs, access to an on-site fitness center or gym membership reimbursement program.

Employees can participate in our award-winning Total Wellbeing program focusing on physical, financial and emotional wellbeing.

We invest in our communities through our Volunteer Corps and in you, through ongoing growth and development opportunities.

Additional Information :

We are an EEO Employer that provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.