Director of Digital Strategy

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Description :

The Director of Digital Strategy is a key leadership role responsible for overseeing and driving digital strategies for 5-6 enterprise brands.

This role requires a strategic visionary with the ability to manage and optimize resources, both internal and external, to execute successful digital campaigns.

The ideal candidate will have extensive experience and a proven track record in both organic and paid digital strategies, aimed at attracting the best talent in the field.

Key Responsibilities :

• Strategic Leadership : Develop, define, and evolve unique digital strategies and methodologies for multiple enterprise brands.
• Resource Management : Optimize and manage internal and external resources to execute digital strategies effectively.
• Digital Process Evolution : Lead the strategic planning and execution of digital initiatives, including user experience, feature mapping, and conversion optimization.
• Research and Insights : Conduct and lead qualitative and quantitative research, including competitive analysis, to inform digital strategies and customer journey definitions.
• SEO and Content Strategy : Implement best practices in SEO to drive content strategy and develop comprehensive website technology roadmaps.
• Performance Monitoring : Constantly monitor traffic, funnel conversion, page performance metrics, and ROI to deliver improved performance.
• Testing and Innovation : Drive performance through continual testing of new strategies including segmentation, messaging, navigation, design, and content.
• Cross-Functional Collaboration : Collaborate effectively across a large cross-functional team including product marketing, lifecycle marketing, paid media, analytics, design, engineering, and customer success.
• Strategic Partner Relationships : Create and maintain strategic partnerships with external developers, media, and design partners.
• Training and Development : Lead and enhance the digital process, training and guiding the marketing team to ensure continuous improvement.
• Customer Experience Design : Design and develop end-to-end customer experiences for new product launches and feature updates.
• SEO & CRO Programs : Own and implement SEO and CRO programs to meet new customer growth and ROI targets.
• Organizational Leadership : Take on group development responsibilities, including coaching team members, managing reporting processes, and building a strong digital community and culture.

Requirements :

• Experience : 10+ years of comprehensive experience in digital strategy with a proven track record of success.
• Leadership : 7+ years of management experience, including leading high-performing teams.
• Technical Proficiency : Expertise with Google Analytics, SEMRush, and leading CMS platforms (e.g., WordPress, Sitecore, Adobe).
• Analytical Skills : Strong analytical skills with experience in data-driven environments.
• Communication Skills : Exceptional written and verbal communication skills, including the ability to deliver compelling presentations.
• Adaptability : High degree of flexibility to adapt to changing market conditions and business needs.
• Organizational Skills : Excellent organizational skills with a strong attention to detail and urgency.
• Collaboration : Ability to work well in a team environment and maintain adherence to company policies and procedures.
• Positive Attitude : Maintain a positive and proactive attitude with a strong work ethic and high attendance.

Preferred Requirements :

• Education : Bachelor’s degree in business, marketing, or a related field.
• Advanced Experience : 4+ years of leadership experience or training / coaching high-performing employees.
• Technical Skills : Highly proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and various online visibility tools.

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