Senior Brand Manager

Job Description : Introduction :

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community.

Under this roof, we don’t back down from hard work we support one another in pursuit of something bigger. We define the future while leading the present.

And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive.

We are GAF. And under this roof, we protect what matters most.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

Team Overview :

The Residential Marketing team is responsible for product management and marketing all aspects of shingle and residential roofing system products.

The team interacts with a multitude of the departments including Creative, Planning, Finance, Sales Operations and numerous external vendors.

All members of the team are considered to be subject matter experts and have a strong cross functional knowledge of the entire product offering.

Summary :

The Senior Brand Manager, FT, will establish and have responsibility for a new brand of roofing and building materials, across multiple product categories.

The Senior Brand Manager will position the FT brand as a value-priced line of products aimed at roofing contractor professionals, sold through wholesale distribution, two-step distribution and dealers in addition exploring private-labeling select products for home builders.

Essential Duties :

• Develop the brand, packaging, collateral and samples
• Manage the interface with private label customers
• Provide input to production planning
• Provide guidance for pricing working with the sales teams
• Analyze brand positioning and buyer insights
• Shape and communicate the brand’s vision and mission
• Translate brand elements into plans and go-to-market strategies
• Partner with product managers to develop a complete product portfolio, establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research markets and competitors’ activities
• Oversee new and ongoing marketing
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Under This Roof, We Require :

• Bachelor’s degree in engineering, business / marketing degree
• Experience as Brand Manager, Product Manager or IMC Manager
• Ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills and the ability to work collaboratively with multiple departments
• Up-to-date with latest trends and marketing best practices
• A self-starter with attention to detail and accuracy; strong financial analysis and background with ability to manage multiple tasks and projects within timelines.
• Very strong communication and presentation skills are required.

Under This Roof, We Also Value :

• A technical understanding of roofing and the roofing industry or building materials a plus
• Experience with tolled or 3rd party manufactured products
• MBA is preferred

How We Protect What Matters Most :

We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. Our Family-Building benefits support the many different journeys to fertility and parenthood.

Our robust 401K plan includes an employer match contribution with your pre-tax and / or Roth contributions. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.

Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.

We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.

If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions.

We are proud to be an equal opportunity workplace and GAF, Standard Logistics, SGI, and Siplast are proud to be affirmative action employers.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.

S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

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