Social Media Coordinator

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Department

Strategic Communications

Job Summary

Job Description

Within a highly collaborative environment, the Social Medial Coordinator will create, plan and execute a multichannel social media content strategy that enhances the University's brand and reputation, drive engagement with alumni and supporters, and improve perceptions among prospective students and parents.

The Social Media Coordinator will report to the Chief Communications Officer within Strategic Communications.

Job Duties :

Develop long-term and short-term strategic plans and goals for institutional social media in support hf the University brand, reputation management and mission.

Day-to-day management of institutional social media accounts, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Create and manage social media posting calendar based on short-term and long-term strategies.

Build and maintain campus relationships, advise and perform social media training for faculty and staff members responsible for ancillary university social media channels.

Monitor analytics to measure impact of social media programs; analyze, review and report on effectiveness of efforts in order to maximize results.

Develop Key Performance Indicators (KPIs) dashboards and regularly report on insights shared on social media monitoring.

Responsible for staying informed about trends, emerging tools and best practices in social media and advising marketing and communications team.

Additional responsibilities include contributing written copy, graphics, photography, video, and other digital content in support of strategic communications efforts.

Interview students, faculty, staff and alumni for content creation.

Report on campus events for coverage on social media accounts, the university website and the university magazine.

Organize, schedule and facilitate social media takeovers of the university's social media accounts.

Share crisis communication updates and engage in social listening on social media platforms as directed by the Chief Communications Officer.

Additional duties as assigned.

Required Qualifications :

Bachelor's degree and at least on year of marketing / communications experience in a professional setting managing social media engagement.

Strong project management and organizational skills.

In-depth knowledge and understanding of social media channels and their audiences, and the ability to develop targeting messages on each channel to engage those audiences.

Excellent oral communication, written communication and interpersonal skills.

Ability to meet tight deadlines and respond appropriately to time-sensitive issues, particularly in instances when emergency communication is necessary.

Ability to work both independently and as a member of a team.

Strong proofreading skills and attention to accuracy and detail.

Experience in digital design including motion graphics.

Desired Qualifications :

Experience in higher education or working in a complex organization.

Knowledge of AP Style.

Required Attachments

Please upload the following documents in the Resume / Cover Letter section.

• Detailed resume listing relevant qualifications and experience;
• Cover Letter indicating why you are a good fit for the position and University of Louisiana Systems;
• Names and contact information of three references;
• Diversity Statement (required for all Faculty positions and any Staff position of Assistant Manager and higher).

See Diversity Statement instructions by clicking this link :

Applications that do not include the required uploaded documents may not be considered.

Posting Close Date

This position will remain open until filled.

Note to Applicant :

Applicants should fully describe their qualifications and experience with specific reference to each of the minimum and preferred qualifications in their cover letter.

The search committee will use this information during the initial review of application materials.

References will be contacted at the appropriate phase of the recruitment process.

This position may require a criminal background check to be conducted on the candidate(s) selected for hire.

As part of the hiring process, applicants for positions at the University of New Orleans may be required to demonstrate the ability to perform job-related tasks.

The University of New Orleans is an Affirmative Action and Equal Employment Opportunity employer. We do not discriminate on the basis of race, gender, color, religion, national origin, disability, sexual orientation, gender identity, protected Veteran status, age if 40 or older, or any other characteristic protected by federal, state, or local law.