Senior Brand Manager Role

Job Description

Job Description

The Senior Brand Manager plays a strategic role within the Merchandising department, leading brand development, private label innovation, and category differentiation initiatives that enhance the customer experience and support business growth. This position combines consumer insight, product strategy, and cross-functional collaboration to drive impactful merchandising decisions that align with evolving shopper needs. The ideal candidate has experience working in a fast-paced retail or consumer goods environment and excels in turning market data into actionable, brand-forward strategies that improve both performance and perception.

Responsibilities :

• Lead brand strategy initiatives to strengthen category identity, customer loyalty, and product differentiation within the merchandising portfolio.
• Drive private label development efforts, collaborating with buyers, suppliers, and internal stakeholders to ensure alignment with brand positioning and business goals.
• Use consumer insights, market research, and sales data to identify opportunities for innovation, product expansion, and enhanced customer relevance.
• Partner with the Marketing team on packaging, storytelling, seasonal campaigns, and promotional strategies that reflect brand values.
• Support merchandising teams in optimizing product selection, presentation, and in-store experience in alignment with brand standards.
• Establish and maintain brand guidelines for merchandising-led categories, ensuring consistency in quality, messaging, and customer perception.
• Evaluate vendor proposals and product opportunities through a brand lens to ensure alignment with customer expectations and category vision.
• Track KPIs related to brand performance, category penetration, customer engagement, and private label sales.
• Share industry best practices and strategic recommendations to elevate merchandising innovation and operational efficiency.
• Collaborate cross-functionally with departments such as Store Operations, Marketing, Supply Chain, and Compliance to ensure seamless execution of initiatives.
• Perform other duties as assigned by management.

Qualifications :

Many of our job openings can be viewed at https : / / jobs.crelate.com / portal / consultativesg