L OCAL CANDIDATES ONLY!Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences?
As a digital marketing specialist, you will be managing paid search (PPC), SEO and other digital campaigns for a wide variety of clients within the building industry.
Responsibilities : Manage and optimize paid search, social advertising and display / programmatic campaigns on an ongoing basisDevelop and monitor campaign budgetsPrepare reports on paid search, social advertising and overall digital campaign performanceConduct ongoing keyword and competitive researchImplement content and link building strategies for search engine optimizationRecommend changes to website architecture, content, linking and other factors to improve SEOWork with public relations, content marketing and social media / influencer teams to drive SEO in content creationTrack and analyze website analyticsParticipate in media planning to craft and manage effective campaignsIdentify the latest trends affecting today's digital marketing technologiesCollaborate with digital marketing director on innovative growth strategiesRequirements : Bachelor's degree in Marketing or relevant field2-4 years' experience in digital marketing, including paid search (PPC) and search engine optimizationFamiliarity with social media platform targeting and ad formatsStrong attention to detailCreative, strategic thinkerIn-depth knowledge of various paid search and digital marketing platforms, best practices, and website analyticsFamiliarity with HTML is preferredExcellent analytical abilitiesWell-versed in ExcelProven written, verbal, analytical and communication skillsUp-to-date on the latest trends and technologies in digital marketingWork independently as well as in a collaborative, team-oriented environment