About Us
eSkill is a leading provider of pre-employment testing solutions that help organizations identify the best candidates for their open positions.
We are committed to innovation and excellence in our products and services, and we are looking for a talented Demand Generation Director to join our team.
Position Overview
As the Demand Generation Director at eSkill, you will play a pivotal role in driving qualified leads for our sales team and building a robust sales pipeline that increases quarter over quarter.
You will leverage your expertise in paid marketing channels, Account-Based Marketing (ABM) strategies, and sales technologies to create and execute effective omnichannel demand-generation campaigns.
Responsibilities
- Develop and implement comprehensive demand-generation strategies to drive qualified leads and increase sales pipeline.
- Utilize Google Ads and other paid marketing channels to enhance brand visibility and generate high-quality leads.
- Execute ABM strategies to engage targeted accounts and nurture relationships through personalized marketing efforts.
- Utilize Salesforce to track and analyze lead data, campaign performance, and sales outcomes.
- Implement website demand generation capture tools such as Warmly and Common Room to optimize lead collection and conversion rates.
- Collaborate with the sales team to align marketing efforts with sales goals and ensure a seamless lead handoff process.
- Monitor and report on key performance metrics to assess campaign effectiveness and ROI, adjusting strategies as needed.
- Stay up-to-date with industry trends and best practices in demand generation, digital marketing, and sales enablement.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 4-7 years of experience in demand generation or digital marketing, with a strong focus on omnichannel campaigns.
- Proficiency in Google Ads and experience with other paid marketing channels.
- Demonstrated success in implementing ABM strategies and working with sales teams to drive revenue.
- Strong familiarity with Salesforce and marketing automation tools.
- Experience with website demand generation tools like Warmly and Common Room.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills, with a proven ability to work cross-functionally.
Why Join Us?
At eSkill, you will be part of a dynamic team in a collaborative and innovative environment. We offer competitive compensation, benefits, and opportunities for professional growth.
If you are passionate about driving results and want to make a significant impact on our demand generation efforts, we would love to hear from you!
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