Associate Brand Manager - Renovation

As an Associate Brand Manager, you will engage in the implementation of long-term strategic marketing objectives across wholesale and direct to consumer channels for our Renovation department.

You will be responsible for multiple marketing platforms and cross-functional partners pursuing a diverse array of brand objectives.

You will have responsibility for the business review for assigned brands and ensure that marketing plans are consistent with the company's growth and profit objectives.

The ideal candidate has fine wine marketing experience as well as experience building luxury brand equity, managing creative campaigns, and working in the DTC and / or three-tier system.

Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.

What You Will Do :

• Maintains a consistent understanding of business drivers and growth opportunities for assigned brands and develops strategies to address in an omni-channel environment.
• Analyzes business on a monthly basis to uncover and activate against business drivers.
• Has a strong understanding of the fine wine category and how winery should operate within it.
• Works with key SME teams to develop strategies to address business drivers and growth opportunities.
• Observes and analyzes new trends and competitive activities to seek out innovative ways to build marketing effectiveness and efficiency.
• Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
• Leads market visits and general sales meetings, educating and engaging winery partners.
• Coordinates direct to consumer marketing activations with the tasting room and private client sales teams.
• Supports the development of new products and innovation strategies for the brand via the Scrum / Agile process.
• Communicates strategies to cross-functional partners & leadership on a planned and ad-hoc basis.
• Leads cross-functional teams to drive portions of a project / plan working within the Scrum / Agile process.
• Oversees the work of outside agencies.
• Leads the I2M process for the Brand team in coordination with the scrum teams.
• Tracks and updates A & P budget for assigned brand(s).
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.

What You Will Need :

Master's degree plus 3 years of relevant experience; OR Bachelor's degree plus 5 years of relevant experience; OR Bachelor's degree plus 3 years of Gallo experience;

OR High School Diploma plus 9 years of relevant experience.

• Experience effectively presenting information to top management, public groups, and boards of directors.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel, and MS database at an intermediate level.
• Required to spend 25% of time traveling in-market.
• Required to be 18 years or older.

What Will Set You Apart :

• Master of Business Administration degree plus 3 years of Gallo brand marketing experience.
• Luxury marketing experience.
• Public relations experience, particularly in fine wine.
• Agency and / or agency management experience.
• On-premise fine wine experience.
• Tasting Room and / or direct to consumer sales experience.
• Possess CSW, CSS, WSET and / or CMS certifications.
• Familiarity with the three-tiered beverage alcohol industry distribution system.
• Multiple Gallo marketing rotations.
• Brand marketing experience.
• Experience training and developing junior level brand marketers.
• Experience managing business operations and leveraging basic finance and accounting principles.

Compensation

Hiring Salary Range : $95,800 - $143,600 / Year. Actual compensation amount paid may be lower or higher based on various factors.

Perks & Benefits

This position includes a competitive benefits package. Please click here to view our full list of benefits.

This position will not provide sponsorship now or in the future for this opportunity.

Job Requisition ID : 104990

Recruiter : Adam Johnson

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