RESPONSIBILITIES
- Lead and develop a high-performing Product Marketing Management team, aligning their efforts with Xsolla's product and business goals.
- Collaborate closely with the Product Office to translate complex technical features into compelling value propositions for game developers and publishers of all sizes.
- Develop and execute go-to-market strategies for new products and features, coordinating across Product, Marketing, and Business Development teams.
- Craft and oversee the creation of developer-centric marketing content, ensuring it speaks to the needs of both indie developers and large game companies.
- Drive product positioning and messaging strategies that differentiate Xsolla in the competitive game industry landscape, emphasizing our commitment to equal access for all developers.
- Implement and oversee a metrics-driven approach to measure the impact of product marketing initiatives on adoption, retention, and revenue.
- Represent Xsolla at industry events, speaking engagements, and in media interactions to build thought leadership in the gaming space.
- Work with the Business Development team to create effective sales enablement materials and strategies that resonate with developers of all scales.
- Expand and refine Xsolla's Product-Led Growth strategy, integrating it with our existing sales-led approach to create a comprehensive growth model.
- Collaborate closely with Developer Experience teams to ensure all marketing efforts align with developer needs and preferences.
- Synthesize insights from the hundreds of game events Xsolla attends annually to inform product positioning and marketing strategies.
- Develop strategies to showcase how Xsolla's solutions can scale from individual indie developers to large game companies, emphasizing our flexibility and comprehensive offering.
- Work closely with the existing CMO and marketing team to ensure alignment between product marketing initiatives and experiential marketing, events, and release week announcements.
- Collaborate with the events team to maximize Xsolla's presence and impact at industry conferences and trade shows.
- Lead the planning and execution of quarterly release weeks, crafting compelling narratives and coordinating product announcements across all channels.
- Develop and oversee ongoing product announcements, ensuring consistent and impactful communication of new features and updates to our developer community.
- Spearhead the creation and execution of an annual developer-centric keynote / event, showcasing Xsolla's innovations and reinforcing our commitment to the developer community.
- Ensure that all marketing efforts, from large-scale events to individual product updates, consistently reflect Xsolla's developer-centric approach and value proposition.
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