Associate Manager, Omni-Channel Marketing

Responsibilities

and Accountabilities

• Shopper Marketing & Media PlanningShopper marketing and digital media campaign planning, activation, and optimization across retail specific tactics for all grocery and pet brandsPlan retail media and marketing budgets across wide variety of retailers, including Grocery, Dollar Channel and Pet Specialty retailersLead retail media and marketing capabilities evaluations and provide recommendations for future spend
• Media MeasurementOutline measurement goals for marketing spend across retail partnersTranslate data into actionable insights, identifying opportunities and risksAssess media performance on key metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organizationContinuously monitor and analyze programs, improving upon the understanding of tactic effectiveness, audiences and identifying opportunities to increase impact
• Creative StrategyCreative approach and execution for paid media across multiple channelsSupport creative process flow for retail marketing campaigns : initial requests, feedback, internal & external reviews, deployment
• Strategic CollaborationWork with cross-functional teams including Sales, Sales Strategy, Brand, Creative, Agency, Finance, Legal and within the Performance Media Digital Commerce teamUnderstand and gather Brand priorities and insights and combine with Sales / Retailer priorities and insights to customize the right marketing strategy and plan Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs Educate partners on the changing landscape of digital & retail media

Working Location : Hybrid

This role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid

Qualifications

Education

BA required. Marketing, Business or Communications preferred.

Experience

• Minimum 3-5 years marketing within CPG or Retail space.
• Retail media planning and / or strategy experience preferred
• Ecommerce experience preferred
• Digital experience on agency or client side required
• Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
• Transparency : are direct, factual, and straight-forward
• Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
• Critical thinker with strong, proven analytical skills
• Detail oriented with excellent organizational skills
• Experience in multiple digital media channels, search, programmatic and social experience preferred
• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
• Excellent written, communication, and presentation skills
3 days ago