Media Activation Analyst

Media Activation Analyst

Michelin is hiring!

This position is based in Greenville, SC, the North American Headquarters of Michelin North America, Inc.

THE OPPORTUNITY

We are seeking a dedicated and motivated Media Activation Analyst to join our team. The ideal candidate will be responsible for implementing and optimizing media campaigns across various platforms to ensure maximum reach and engagement.

WHAT WILL YOU DO

Campaign Management

• Provide end-to-end campaign execution and optimization of programmatic support of retailer media initiatives.
• Lead the setup, activation, and optimization of programmatic campaigns for Michelin North America.
• Lead all aspects of ongoing optimization and day-to-day activities for programmatic campaigns to meet and exceed campaign goals including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, and business review.
• Optimize campaigns according to assigned digital performance critical metrics, including ROAS, incremental lift, CVR, etc.
• Manage campaign budgets and pacing within the DSPs and timelines for each initiative.
• Proactively explore and test new campaign types, tactics, and strategies to continually optimize campaigns.

Ad Operations

• Independently handle creative setup, trafficking, and troubleshooting within each activation platform.
• Resolve any tracking issues prohibiting performance.
• Oversee media buying platform strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area.

Analytics & Measurement

• Provide strategic, data-driven recommendations to retail marketing and communications leaders based on campaign performance insights.
• Identify and apply audience insights across channels to improve performance, inform future recommendations, and enhance data storytelling.
• Establish and lead post-buy audit and optimization efforts to ensure the integrity and efficiency of media plans.
• Collaborate with the Performance Manager on post-campaign reports and analyses across all paid media activations.

Business Perspective & Digital Engagement

• Provide subject matter expertise within the programmatic space to help elevate our digital activation approach in the North American region.
• Stay current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities, using this knowledge to influence current and future business plans and strategies.
• Drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.
• Serve as a subject matter authority by creating recommendations for growth campaigns, communicating campaign performance, and proactively identifying areas for improvement and optimization.

WHAT WILL YOU BRING

• Bachelor's Degree with 1-2 years of relevant work experience (programmatic and data analytics experience).
• Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting.
• Understanding of the digital ad ecosystem relating to programmatic operations.
• Strong attention to details, and a high level organization
• Great interpersonal skills. The successful candidate will be communicating with multiple key internal stakeholders.
• Paid Search experience, a plus.
• Understanding of digital marketing objectives, pixel strategy and how different channels and tactics influence consumer behaviors.
• Ability to translate strategy, data, and technical setup requirements to internal stakeholders, to ensure that reporting aligns results in a meaningful way.

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Inspire Motion for Life : Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients' mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers' needs.

Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries-from aerospace to biotech.

Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike.

For nearly three decades we've been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include : skill and career development, training, career exploration and work with cross-functional teams.

We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions.

Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included , support employee engagement and encourage professional development.

BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.

Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs.

If you need accommodation for any part of the employment process because of a disability, please contact us at [email protected] .

This position is not available for immigration sponsorship.

Get in the driver's seat and be on your way to a meaningful professional journey!