Digital Marketing Specialist

There's a Place for You at Crawford Electric Supply.

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A career at Crawford Electric Supply is more than a job. You're investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers.

Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building - you can find it here.

We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world's #1 electrical distributor with over 45,000 associates around the globe.

Being "Powered by Difference" means we respect and value diverse perspectives. Crawford Electric Supply offers a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Position : Digital Marketing Specialist

Location : Houston, TX

Responsibilities

Crawford is looking for a Digital Marketing Specialist to join their Marketing Team! The ideal candidate would have experience in customizing campaigns and scaling those across an organization utilizing Digital Marketing software and other digital marketing tools including website retargeting, geofencing, and SEO / PPC campaigns.

You would also constantly look for process improvements, with the main goal of moving the business forward and generating revenue.

Essential Responsibilities

• Develop, execute, and optimize cutting-edge paid media campaigns from conception to launch.
• Define, measure, and evaluate paid media KPIs.
• Implement marketing automation processes, proactively researching, and implementing the latest best practices, strategies, and industry standards.
• Manage the email marketing program development and execution, including segmentation, testing, and deployment.
• Create content for and build high conversion landing pages which includes creating and editing HTML.
• Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and sales growth.
• Create sound digital graphic design.

Reporting & Analysis

• Understand and evaluate campaign metrics and distribute performance to key leaders.
• Work with management to define KPIs, create reporting, analyze campaign performance.
• Create recommendations to improve campaigns continuously.
• Responsible for managing the flow of leads from Marketing to Sales. This includes creation of the leads in the CRM, routing to sales, and ensuring that they are followed up on.
• Helps report on marketing impact by collecting, analyzing, and summarizing sales data tied to marketing qualified leads or marketing origination.

Qualifications

Preferred Skills / Qualifications

• Three (3) years of previous marketing experience.
• Understanding of CRM and Digital Marketing tools.
• Excellent project management and organizational skills.
• Data analysis, analytics and reporting capabilities.
• Must have superior communication skills, both written and verbal.
• Proficient with MS Office, including Outlook, Excel, Word, PowerPoint, etc.
• Strong understanding of web design trends, techniques, and current online practices.
• Familiarity with Electrical Distribution industry is a plus.

What We Offer You

We offer great family-friendly benefits to full-time associates :

• Healthcare plans.
• Dental & vision.
• Paid time off (no waiting period to utilize).
• Volunteer time off.
• Paid parental leave.
• 401(k) retirement savings with company match.
• Professional and personal development programs.

We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew - where we work hard, laugh often, and always have a spark to share!

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