Digital Marketing Specialist

There’s a Place for You at Crawford Electric Supply.

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers.

Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building you can find it here.

We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being Powered by Difference means we respect and value diverse perspectives. Crawford Electric Supply offers a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Position : Digital Marketing Specialist

Location : Houston, TX

Responsibilities :

• Develop, execute, and optimize cutting-edge paid media campaigns from conception to launch.
• Define, measure, and evaluate paid media KPIs.
• Implement marketing automation processes, proactively researching, and implementing the latest best practices, strategies, and industry standards.
• Manage the email marketing program development and execution, including segmentation, testing, and deployment.
• Create content for and build high conversion landing pages which includes creating and editing HTML.
• Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and sales growth.
• Create sound digital graphic design.

Reporting & Analysis :

• Understand and evaluate campaign metrics and distribute performance to key leaders.
• Work with management to define KPIs, create reporting, analyze campaign performance.
• Create recommendations to improve campaigns continuously.
• Responsible for managing the flow of leads from Marketing to Sales, including creation of the leads in the CRM, routing to sales, and ensuring that they are followed up on.
• Helps report on marketing impact by collecting, analyzing, and summarizing sales data tied to marketing qualified leads or marketing origination.

Qualifications :

• Three (3) years of previous marketing experience.
• Understanding of CRM and Digital Marketing tools.
• Excellent project management and organizational skills.
• Data analysis, analytics and reporting capabilities.
• Must have superior communication skills, both written and verbal.
• Proficient with MS Office, including Outlook, Excel, Word, PowerPoint, etc.
• Strong understanding of web design trends, techniques, and current online.
• Familiarity with Electrical Distribution industry is a plus.

What We Offer You :

• Healthcare plans.
• Dental & vision.
• Paid time off (no waiting period to utilize).
• Volunteer time off.
• Paid parental leave.
• 401(k) retirement savings with company match.
• Professional and personal development programs.
• Opportunity to become a shareholder.
• Employer-paid short- and long-term disability.
• Employer-paid life insurance for spouse and dependents.
• Robust wellness program.
• Gym reimbursement.
• Employee Assistance Program (EAP).

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Equal Employment Opportunity Statement : Sonepar is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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