Director, Marketing Technology

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Job Family

Digital / Online Marketing

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce.

We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Who We Are

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good for our customers and the communities where we live, work, and play.

United in our purpose, we help people create the financial freedom to live life on their terms.

What We Do

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities.

These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.

Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.

9 million customers worldwide. For more information, visit transamerica.com.

Job Description Summary

Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency / vendor management, platform use, tracking, reporting and analytics.

Job Description

Responsibilities

• Direct the activities of one or more departments with a focus on strategy implementation and goal setting. The current areas reporting into this role include a team focused on our enterprise email campaign SaaS solution, Salesforce Marketing Cloud (SFMC), and our sales enablement SaaS platform, Seismic.
• Establish key performance indicators (KPIs) for senior managers and managers to lead department activities and initiatives.
• Work with senior leadership on Marketing strategy and technology solutions to ensure alignment with company objectives.
• Focus on the identification, development and implementation of new technologies and programs.
• Develop and maintain partnerships with cross-functional management, clients, Information Technology, outside vendors and consultants.
• Manage project budgets.
• Manage department resources in accordance with project requirements.
• Direct oversight of our Salesforce Marketing Cloud (SFMC) instance including Contact Management, Super Message budgeting, adherence to privacy laws (ex : CCPA), ability to build and advocate for complex journeys, and a deep understanding of segmentation and B2B go to market campaigns.
• Direct oversight of our sales enablement platform, Seismic, including training users, user adoption, creation of blast email templates, curation of available content, and consulting users on best practices.

Qualifications

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience.
• Ten years of marketing experience, with a focus on technology solutions.
• Five years of management experience.
• Broad experience and expert understanding of marketing technology software and platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud).
• Understanding of Agile development processes / methodologies.
• Understanding of Big Data and application to reporting, processes and system integrations.
• Strong leadership, decision-making, negotiation, analytical and collaboration skills.
• Excellent written / oral communication and relationship building skills to influence stakeholders.
• Outstanding project management skills to manage large, complex projects across multiple teams.

Preferred Qualifications

• Financial services industry experience (retirement, employee benefits, life insurance, investments).
• Prior experience with SFMC strongly preferred. Experience with other similar enterprise grade tools (Marketo, HubSpot, Eloqua, etc.

acceptable for those willing to learn SFMC.

Prior experience with Seismic’s sales enablement SaaS platform strongly preferred. Experience with other SaaS sales enablement platforms may also be considered.

Working Conditions

Office environment : hybrid or remote location.

Compensation

Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws.

It is estimated based on what a successful candidate might be paid in certain Company locations.

The Salary for this position generally ranges between $142,000 - $155,000 annually. This range is an estimate, based on potential qualifications and operational needs.

Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan / Individual Performance and is at the Company’s discretion.

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion.

Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

Worried about not having every single qualification listed? It’s okay. If it’s a role you’re interested in, we encourage you to apply.

Employees who enjoy their jobs are one of our favorite things.

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits

• Competitive Pay
• Bonus for Eligible Employees

Benefits Package

• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities

Health and Work / Life Balance Benefits

• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars.
• Parental Leave fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• College Coach Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs

Inclusion & Diversity

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs.

This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity.

ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.

Giving Back

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994.

Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

Transamerica’s Parent Company

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.

9 million people across the globe. It offers investment, protection, and retirement solutions, always with a clear purpose : Helping people live their best lives.

As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

As of December 31, 2023

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