Key Responsibilities and Accountabilities
- Work closely with Marketing Manager to deliver and report on the go-to-market consumer marketing and partnership marketing plans
- Design assets such as on-site branding / signage, marketing / promotional collateral, and tournament guides
- Assist with updating and executing event-related digital platforms including websites, email communications, social media profiles, influencer programs and on-site engagement solutions
- Work closely with the Marketing Manager on delivery and planning of event media buys with local partners and / or appointed agencies
- Actively support with social media strategy and execution for campaign lead-up, event week and partnership content
- Support the Marketing Manager with managing regular reports on ticket revenue driven targets, marketing activity performance and other strategic KPI’s for Event Directors and Event Teams
- Coordination with cross-functional groups, internal and external, including event operations, sponsorship sales, PR, digital, analytics, designers, ticketing software providers
- Monitor analytics, evaluate and optimize marketing and communications strategies and effectively communicate those results to event leaders and stakeholders
- Protect the brand and brand guidelines for each event, supporting brand enhancements and extensions where necessary
- Consumer feedback process including event questionnaires, analysis, and internal communication
Unusual Challenges or Circumstances e.g. shift(s) / unsocial hours / travel etc
- Extended hours during the production and delivery of each even
- Engagement with teams in multiple time zones
Key Results Areas
- Assist towards maximizing revenue to IMG Golf Events both at the individual and aggregate level
- Support building the prestige, profile, and sustainable brand equity of each event
Essential Job Knowledge and Competencies
- Bachelor’s Degree required; Marketing or Communications or related field preferred
- Experience working with Adobe’s Creative Suite (Photoshop, Illustrator, Indesign, or Canva)
- Proficiency with Mailchimp and Wordpress (or similar platforms) Understanding and working knowledge with social media tools and google analytics
Working Conditions
- Contract
- 9am 5pm, Monday to Friday
- Weekend work & travel may be required for events in line with Golf portfolio
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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