Enrollment Marketing Specialist

Position Overview

The Enrollment Marketing Specialist develops marketing content and executes on marketing strategies and plans related to the prospective student audience.

This position is responsible for supporting project management responsibilities and creating compelling content for use across multiple platforms.

The Marketing and Communications Division at Butler University leads strategy and carries out functions for brand awareness, enrollment marketing, digital strategy, and creative services.

The division is responsible for promoting and advancing the Butler University brand to prospective students and families, donors and alumni, community members, and the general public.

Responsibilities

• Serve as point-of-contact for the Enrollment Management division and other campus clients; develop a thorough knowledge of the client’s goals and marketing objectives.
• Work collaboratively with clients and the Marketing and Communications creative team to develop project-based marketing and communications plans;

strategize, troubleshoot, and review needs and solutions.

• Create enrollment marketing print publications, digital and web assets, feature-style stories and articles, recruitment videos and presentations, and marketing materials for undergraduate recruitment needs.
• Provide marketing strategy and execution assistance to Enrollment Management for key recruitment efforts, including visits and events, travel, yield, financial aid packaging, and student search.
• Collaborate with the Brand Strategy team on social media, storytelling, and Butler Mascot strategies for reaching prospective student audiences.
• Execute robust marketing campaigns through Technolutions Slate, Butler’s enrollment customer relationship management (CRM) system.
• Ensure that enrollment marketing materials reflect and communicate the Butler brand and messaging and adheres to brand standards.
• Work closely with external vendors, including printers and digital advertising partners.

Required Qualifications

• 1 3 years of marketing, project management, or communications coordination experience
• Bachelor’s degree in marketing, advertising, communications, or related field
• Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time
• Excellent writing and proofreading skills
• Experience in developing and repurposing creative and compelling content for use in multiple platforms
• Experience executing marketing plans across multiple channels, including email, print, and web
• Ability to collaborate with students and campus partners

Preferred Qualifications

• Prior admission / enrollment management experience
• Prior higher education marketing experience
• Experience in Wordpress
• Experience working in project management tools

BU Benefits and Perks

Please check out to learn more about our benefit offerings, which include :

• Paid Time Off and Holidays : 18 days of paid time off (vacation and PTO days)8 Paid HolidaysPaid Winter Break between Christmas Eve and New Year’s DayPaid Parental Leave (after 1 year of full-time employment)
• Health : Comprehensive medical, dental, and vision plans including disability and life insurance programs
• Retirement : 10% employer contribution after 1 year of full-time employment
• Tuition Assistance : Remission of tuition for classes taken at Butler for employees, spouses, and dependent children. Eligibility after 9 months of full-time employmentEmployees & spouses- undergraduate / graduate degreesDependents (under age 26)- undergraduate degreeCovers tuition only Tuition Exchange Program for Dependents
• Butler Facilities Access, Discounts and Perks : Access to Butler’s on-site fitness facility and libraries for full-time staff and facultyLinkedIn Learning CoursesFree premium subscription to the Calm AppFree subscription to the WSJ and NYTDiscount at the College BookstoreDiscount on select Athletic and Arts / Events Center Performances

About Butler

Butler University is a private, nationally recognized comprehensive university encompassing six colleges : Arts, Business, Communication, Education, Liberal Arts & Sciences, and Pharmacy & Health Sciences.

Approximately 4,500 undergraduate and 1,000 graduate and doctoral students are enrolled at Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. A career at Butler University means so much more than a job. Join the dedicated, innovative, and supportive community of faculty and staff that is moving Butler Beyond.

Butler University is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

We welcome applications from all individuals, regardless of age, gender, gender identity, sex, race, religion, color, disability, protected veteran status, sexual orientation, national origin, or any other legally protected category.